Rubylyn Gatdula

Results-driven retail and marketing professional with 13+ years of experience driving sales growth, managing key accounts, and executing 360° campaigns for SM Store, Robinsons, Puregold, and AllHome. Skilled in account planning, promotional rollouts, buyer relationship management, and merchandising compliance. Proven ability to align in-store marketing with inventory and business goals, analyze sales data to identify growth opportunities, and lead cross-functional teams to achieve revenue, distribution, and visibility KPIs.

Strong track record in new store launches, e-commerce support, and B2B sell-in/sell-through programs.

Marketing Officer - SM Store

(2023-03 - 2026-02)

• Planned, developed and executed 360° campaigns: in-store promotions, product launches, seasonal sales, and clearance events with full alignment to inventory and business goals
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Ensure achievement of monthly and annual sales target and also focus on the bottom-line growth
• Identify new business opportunities and expand market presence.
• Monitor sales performance, forecasts, pricing, and market trends.
• Coordinate with operations, supply chain, and technical teams to support customer requirements.
• Lead, coach, and manage the sales team to achieve business objectives.
• Prepare sales reports, business reviews, and performance analysis.
• Conduct regular field visits, customer meetings, and nationwide business reviews.
• Ensure proper handling of high-value transactions and after-sales service coordination
• Building and maintaining strategic alliances with charities, NGOs, and community groups for CSR activities
• Interacting with customers and handling customer queries and complaints in a timely manner
• Creating a reliable customer loyalty program

Store Manager - Robinsons Supermarket

(2017-02 - 2023-01)

• Oversee daily store operations, including opening, closing, and cash management.
• Ensure the store is well-organized, stocked, and visually appealing
• Efficiently handle Point of Sale (POS) operations and troubleshoot any issues to minimize disruptions.
• Manage inventory and restock processes, coordinating with the Area Manager on stock levels and ordering.
• Recruiting, training and supervising employees.
• Managing employee schedules, conducting performance reviews and enforcing disciplinary actions.
• Review staff performance and offer constructive feedback
• Interact with customers and resolve customer complaints and concerns in a timely manner.
• Ensuring that store policies and procedures are followed.
• Write sales and customer reports and make recommendations for improvements
• Ensure adherence to store policies, pricing, and merchandising standards.
• Report on store performance, including sales metrics, team performance, and customer feedback.
• Monitor compliance with health and safety regulations, maintaining a safe shopping environment.

Selling Supervisor - All Home

(2014-03 - 2016-12)

• Ensure adherence to store policies, pricing, and merchandising standards.
• Report on store performance, including sales metrics, team performance, and customer feedback.
• Monitor compliance with health and safety regulations, maintaining a safe shopping environment.
• Negotiate and close contracts with clients, ensuring all terms are in line with company policies.
• Manage the customer database to build strong relationship with customers and create future potential selling opportunities
• Executes strategies, ensuring full program implementation for exclusive products to meet sales goals, providing feedback on promotional effectiveness.
• Initiates expense optimization plans and recommends measures to control store expenses.
• Maintains shrinkage below tolerance levels by monitoring retail standards daily.
• Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction

Sales Supervisor - Puregold

(2011-04 - 2014-02)

• Lead and manage the sales team, providing guidance, support, and coaching to achieve sales targets and objectives.
• Develop and implement sales strategies, plans, and tactics to drive revenue growth and market share.
• Set sales targets, quotas, and goals for individual team members and monitor performance against targets.
• Recruit, train, mentor, and develop sales staff, providing product knowledge, sales techniques, and customer service skills.
• Conduct regular performance evaluations, feedback sessions, and coaching sessions to support sales team development and improvement.
• Collaborate with cross-functional teams, including marketing, product development, and customer service, to align sales activities with business goals and objectives.
• Analyze sales data, market trends, and customer feedback to identify opportunities for improvement and develop action plans to address challenges.
• Oversee daily store operations, including opening, closing, and cash management.
• Ensure the store is well-organized, stocked, and visually appealing
• Efficiently handle Point of Sale (POS) operations and troubleshoot any issues to minimize disruptions.
• Manage inventory and restock processes, coordinating with the Area Manager on stock levels and ordering.
• Recruiting, training and supervising employees.
• Managing employee schedules, conducting performance reviews and enforcing disciplinary actions.
• Review staff performance and offer constructive feedback
• Interact with customers and resolve customer complaints and concerns in a timely manner.
• Ensuring that store policies and procedures are followed.
• Write sales and customer reports and make recommendations for improvements
• Ensure adherence to store policies, pricing, and merchandising standards.
• Report on store performance, including sales metrics, team performance, and customer feedback.
• Monitor compliance with health and safety regulations, maintaining a safe shopping environment.

Marketing Coordinator - Forest View Leisure Hotel Funtastic Park

(2007-08 - 2010-11)

• Spearhead the planning, organization, and execution of large-scale events that maximize brand exposure and engagement.
• Build strong partnerships with influencers, stakeholders, and key industry players to elevate the success and visibility of the brand
• Assist in the development and execution of marketing campaigns and strategies
• Create and manage engaging content for our website, blog, and social media platforms
• Coordinate the production and distribution of marketing materials, such as brochures, flyers, and promotional items
• Conduct market research and analyze industry trends to identify marketing opportunities
• Assist in planning and organizing events, including trade shows, conferences, and webinars

Receptionist - White Rock Beach Resort Hotel

(2006-03 - 2007-07)

• Greet and welcome visitors with a warm and professional demeanor, ensuring an inviting first impression for all guests.
• Manage a multi-line phone system, efficiently directing calls and taking messages to maintain seamless communication.
• Schedule and coordinate appointments, meetings, and events, ensuring optimal use of company resources and time.
• Maintain an organized filing system for both physical and digital documents, enabling quick retrieval and efficient office operations.
• Handle incoming and outgoing mail and packages, ensuring timely distribution and record-keeping for all correspondence.
• Provide administrative support to various departments, assisting with tasks that enhance overall office efficiency and productivity.
• Respond to inquiries and provide information regarding company services, policies, and procedures, acting as a knowledgeable point of reference.

BS in Industrial Technology - Food Technology - Bataan Polytechnic State University Main Campus (2001 - 2005)