Aashan

SEO specialist with over 3 years of experience managing SEO campaigns for local businesses and service companies.

Experience with technical SEO, on-page and off-page optimization, and Google Business Profile optimization. Improve local search visibility and customer acquisition for your London-based minibus company. I have a proven track record of increasing organic visibility, reducing indexing errors, and improving search performance through data-driven decision-making using tools like Google Analytics 4 and SEMrush.

We focus on transparent communication, client accountability, and creating a balanced SEO plan for sustainable growth.

Freelance SEO Specialist at Self-Employed Freelancer (2023-01 – Present)

• Independently managed end-to-end SEO campaigns for clients across the UK, UAE, and USA. Taking full ownership of SEO strategy, execution, and performance reporting from initial audit to monthly review.
• Improved organic visibility across client projects through full-funnel SEO strategies covering keyword research, content optimization, technical SEO fixes, internal linking, and link acquisition.
• Reduced client indexing errors by 40% within 8 weeks through technical SEO audits, sitemap restructuring, and systematic internal linking improvements.
• Improved organic conversion rates by 50-60% through SEO-led funnel optimization, mapping content, headings, and CTAs to buyer intent at every stage of the search journey.
• Delivered monthly SEO reports with KPI dashboards, growth roadmaps, and prioritized recommendations, maintaining proactive client communication throughout.

SEO Link Builder at Pearl Lemon Group (2025-08 – 2025-10)

• Built 150+ authority backlinks across DR40–DR90 websites within a 3-month campaign through white-hat guest posting, niche edits, contextual placements, and outreach initiatives.
• Achieved 25–30% email open rates and 10–15% link acquisition rates through personalized outreach strategies tailored to each target domain and publication.
• Executed backlink acquisition campaigns for multiple client accounts using pre-defined outreach targets and link opportunities provided by the SEO team.
• Identified and sourced relevant replacement websites for backlink placements, ensuring niche relevance, quality standards, and campaign requirements were met.
• Verified backlink placements, tracked acquired links, and maintained accurate reporting sheets to support ongoing SEO campaigns and client reporting.

Local SEO Specialist at London Minicabs UK Project (2026-02 – Present)

• Conducted a complete Google Business Profile audit, identifying optimization opportunities across primary categories, secondary categories, services, business information, and local search visibility.
• Optimized Google Business Profile categories, services, and location-focused descriptions using target keywords to improve relevance for Heathrow Airport transfers and surrounding service areas.
• Published 3 to 4 Google Business Profile posts per week and maintained an active content strategy to improve profile engagement and local search visibility.
• Added and optimized products, services, business images, and cover photos to strengthen profile completeness and improve user experience.
• Supported local SEO growth through consistent content publishing, contributing 8 to 10 SEO-focused blog articles monthly targeting local search intent and service-based keywords.

SEO Content Writer at Albaik Menu (2025-01 – 2025-12)

• Expanded the Albaik's Menu website with SEO-focused content across menu, price, and item-based search intent, supporting organic visibility and topical relevance.
• Optimized pages targeting high-intent keywords such as Albaik menu Makkah, Albaik menu with price, Albaik's price, Albaik broast price, and Albaik price list.
• Improved visibility for core pages including the homepage, menu price pages, and item pages through internal linking, on-page optimization, and keyword targeting.
• Strengthened search relevance using content structure, schema markup, and search intent analysis.

Bachelor of Science in Computer Science – Virtual University of Pakistan