Aasma Allauddin

Results-driven SEO Specialist and Content Writer with 3+ years of experience in SEO strategy, content creation, and organic growth. Skilled in producing SEO-optimized content for SaaS and e-commerce brands, improving rankings, and increasing traffic through keyword research and on-page optimization. Experienced in writing blogs, landing pages, product content, and briefs with a focus on originality, user intent, and performance.

SEO Specialist (Part Time, Contract, Remote) at ARC.DEV (2025-02 – Present)

• Consistently executed high-authority link-building campaigns, acquiring 10–15+ contextual dofollow backlinks per week from relevant SaaS, marketing, and tech websites (DA 60–65+ range).
• Built and managed 1:1 and 2:1 relationship-based link exchanges, using personalized outreach, PR-style communication, and collaboration with webmasters and editors.
• Actively sourced link opportunities through SEO Slack communities, email networks, and industry groups, ensuring a continuous pipeline of high-quality prospects.
• Conducted detailed prospecting and vetting of domains based on DA, DR, organic traffic, topical relevance, and editorial quality before outreach.
• Optimized anchor text, content context, and keyword alignment to ensure backlinks were natural, relevant, and SEO-impactful.
• Secured placements across high-authority platforms including Hubstaff, Venngage, LambdaTest, Cloudways, Learn.G2, and other SaaS/tech publications.
• Developed SEO content strategies and generated 100+ BOFU blog ideas aligned with keyword intent and conversion-focused search journeys.

Account SEO Executive / SEO Lead (Full Time, Remote) at STRATIGIA (2023-11 – 2024-11)

• Managed 9+ SEO projects including Web Highlights and EcomCircles
• Wrote and refined SaaS-focused content for tech brands
• Created blog articles, feature explanations, and product messaging
• Developed content ideas aligned with SaaS user journeys and business goals
• Increased website traffic by 2x–3x through content and SEO optimization
• Delivered a 37,000%+ increase in clicks and major ranking improvements for SaaS clients
• Created 120+ SEO content briefs for writers (H1/H2, FAQs, keyword mapping)
• Led content planning, sprint management, and team coordination

SEO Executive at Folio3 Pvt Ltd (2023-08 – 2023-05)

• Created 100+ content ideas and blog outlines for SaaS clients
• Improved SaaS content visibility through on-page SEO optimization
• Worked with GA4 and GTM for performance tracking
• Developed structured content briefs for writers including headings, FAQs, and content flow
• Wrote landing page content and website copy for multiple SaaS products
• Managed multiple projects simultaneously with consistent content delivery
• Ensured all content aligned with brand tone and audience intent

SEO Executive at Salsoft Technologies Pvt. Ltd (2022-04 – 2023-05)

• Executed on-page SEO for multiple client websites
• Optimized content, meta tags, headings, and internal linking
• Managed Google Business Profile and local SEO campaigns
• Improved rankings through keyword optimization and content updates

SEO Executive (Internship) at Logicose (2022-01 – 2022-04)

• Conducted keyword research and optimized SEO content
• Performed technical SEO audits (sitemaps, robots.txt, crawl issues)
• Supported content teams in creating SEO-friendly articles
• Optimized content, meta tags, headings, and internal linking

Bachelor's in Biomedical Engineering – NED University of Engineering & Technology