Abdul Hanan

Results-driven Amazon FBA Private Label Specialist with 2+ years of hands-on experience managing and scaling private label brands on the Amazon UK and US marketplaces. Proven track record of successfully collaborating with 28+ brands across diverse product categories, driving revenue growth through data-driven strategies. Expertise spans the full private label lifecycle — from product research and sourcing to listing optimization, PPC campaign management, and performance analytics.

Certified Amazon Virtual

Assistant (PNY Trainings, Lahore) with a strong commitment to operational excellence, brand integrity, and measurable ROI.

Amazon FBA Private Label Specialist - Freelance / Multi-Brand Agency - Remote (UK Marketplace Focus)

(2023-01)

Managed end-to-end private label operations for 28+ brands across electronics, home & kitchen, health & beauty, and sporting goods categories on Amazon UK and US marketplaces.

• Conducted in-depth product research using Helium 10 and Jungle Scout to identify high-demand, low-competition niches, achieving an average 35% profit margin across sourced SKUs.
• Developed and implemented full listing optimization strategies — keyword-rich titles, optimized bullet points, A+ Content, and backend terms — improving organic ranking for 40+ ASINs.
• Built and managed PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) for multiple brands; reduced average ACoS from 38% to 21% through systematic bid optimization.
• Created and maintained Standard Operating Procedures (SOPs) for PPC campaign setup, keyword harvesting, negative keyword protocols, and weekly performance reviews.
• Monitored FBA inventory levels, coordinated with suppliers for timely replenishments, and resolved stranded/suppressed listings to maintain consistent sales velocity.
• Delivered weekly and monthly performance reports to brand owners, incorporating Business Reports, Search Query Performance data, and Brand Analytics insights.
• Collaborated with branding teams on packaging design briefs and A+ Content development, contributing to a 22% uplift in conversion rate for key brands.
• Navigated Amazon policy updates and account health issues — including IP complaints, listing suppressions, and performance notifications — maintaining 100% account reinstatement rate.
• Stayed current with Amazon algorithm changes, PPC platform updates, and UK marketplace regulations to ensure all strategies remained cutting-edge and compliant.

Amazon FBA Seller (Own Brand) - Self-Employed - Sialkot, Pakistan

(2022-06 - 2022-12)

Launched and operated a self-funded Amazon FBA private label business, gaining practical experience across the full seller lifecycle.

• Researched, sourced, and launched private label products on Amazon's platform, managing all aspects from supplier negotiation to product launch.
• Processed 50+ customer orders per day, managing credit, debit, and cash sales transactions accurately and efficiently.
• Communicated with customers regarding products, policies, restrictions, and refund procedures, achieving high customer satisfaction ratings.
• Developed strong rapport with customers and created positive brand impressions, contributing to repeat purchase behavior.
• Gained foundational experience in inventory forecasting, shipping plans, and FBA fee structures.

Bachelor of Science - Computer Science - University of Sialkot

Intermediate - Computer Science - Punjab Group of Colleges