Abdul Sannan

Performance-driven Meta Ads media buyer with 6+ years of experience planning, launching, managing, and scaling high-performing Meta advertising campaigns for service-based businesses and eCommerce brands. Specialized in lead generation, sales funnel optimization, audience research, competitor analysis, creative strategy, A/B testing, and performance optimization. Strong expertise in Meta Ads Manager, Meta Pixel, Conversion API (CAPI), GoHighLevel (GHL), CRM automation, Shopify, and conversion tracking.

Proficient in leveraging AI tools including ChatGPT, Claude, Gemini, Perplexity, and Manus to streamline workflows, enhance creative strategy, and maximize campaign performance and ROI.

Facebook Ads Media Buyer - Carpe Diem Team

(2025-12)

• Plan, launch, and optimize high-performing Meta advertising campaigns for multiple client accounts.
• Conduct competitor research using Meta Ad Library, landing pages, survey forms, ad creatives, and funnel analysis.
• Create Meta ads strategy, compelling ad copy, creative briefs, and marketing content to improve campaign performance.
• Execute structured A/B testing for audiences, creatives, placements, and campaign objectives.
• Scale winning campaigns while maintaining target CPA, and lead quality.
• Build and optimize lead generation funnels for service-based businesses.
• Configure Meta Pixel/Datasets, Conversion API (CAPI), and event tracking for accurate conversion measurement.
• Integrate Meta Ads with GoHighLevel (GHL), including form mapping, CRM integration, and workflow automations.
• Analyze campaign performance and implement data-driven optimization strategies to maximize ROI.

Performance Marketing Executive - Royal Digital Agency

(2022-11 - 2025-10)

• Planned, launched, and optimized Meta advertising campaigns focused on lead generation and sales.
• Reviewing and improving conversion flows, from click to lead, for better campaign performance.
• Identifying pixel/CAPI issues, fixing event tracking, and improving data accuracy for better optimization.
• Coordinated with the graphic designer, content writer, and the video graphics team to create the ad creatives and ad copies.
• Finding the best-performing ad creatives, copies, and audience combinations through structured testing.
• Integrated GoHighLevel (GHL) with Meta Ads, automating lead flows and CRM pipelines.

Assistant Marketing & Sales Manager - AAMM LLC

(2021-08 - 2022-11)

• Built and managed Shopify stores.
• Connected Shopify with Meta Business Manager.
• Designed marketing creatives using Canva.
• Planned and executed Meta campaigns.
• Increased product sales through strategic advertising and marketing tectics.

Senior Website Developer - Inceptious Technologies

(2019-11 - 2021-07)

• Developed WordPress and Shopify websites.
• Built responsive websites using HTML, CSS, JavaScript, Bootstrap, React.js, Laravel, and CodeIgniter.
• Developed ERP solutions using React.js.
• Worked directly with clients to deliver user-friendly business websites.

MCS - Computer Science - Virtual University of Pakistan (2019 - 2021)

ADP CS - Computer Science - Superior University (2016 - 2018)

Intermediate - Computer Science - Superior College (2016 - 2018)