Meta Ads specialist | Media Buyer
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Most brands come to me with the same story >>> ROAS looks good, but profit isn't moving.
That's a front-end metrics problem. ROAS tells you what the platform wants you to see. MER, RPV, and real revenue tell you what's actually happening.
But bad metrics aren't the only issue. Bad creative is just as common.
Most Meta ads are built around button clicks. Mine are built around the offer. Pattern interrupts that stop the scroll. Messaging that sells the outcome, not the product. Creative that makes someone feel something before they even read the copy.
That combination >>> the right creative feeding the right funnel, measured by the right metrics — is what actually moves revenue.
I've scaled a single DTC brand to $100K/month and manage $250K+ in monthly ad spend across Shopify and DTC brands in the US market. I've also worked with an INC. 5000 company on their Meta ads — brands at that level don't have room for vanity metrics or weak creative.
What I bring: → Meta Ads strategy and execution → Creative that pattern interrupts and sells the offer → CRO to lift revenue per visitor (RPV) → AOV optimization so each order works harder → MER tracking so you see true marketing efficiency, not just platform data
I'm selective about who I work with. If your offer or funnel isn't ready, I'll say so before we start — because great ads can't fix a broken foundation.
If your Meta spend isn't showing up in your bank account, that's the conversation worth having.
