Abdul Wasay

I work as a performance marketing specialist, helping businesses grow through Google Ads, Meta Ads, and advanced conversion tracking. I manage full funnel campaigns for eCommerce, B2B, and local service businesses handling everything from keyword research and ad copy to pixel setup, GA4, and GTM configuration. I focus on generating qualified leads and profitable sales while closely tracking performance metrics like ROAS, CPL, and CAC to continuously improve results.

I’m a performance driven digital marketer with over a 10+ years of hands-on experience in managing Google Ads, Meta Ads, SEO, and cross-platform digital strategies. I’ve scaled campaigns across the US, UK, Canada, Australia, and UAE helping brands generate millions in revenue. My expertise spans full-funnel paid media, technical and content SEO, and CRO-backed strategy for eCommerce, SaaS, real estate, and service businesses.

Specialties include:

Google Ads (Search, Display, PMax, YouTube)

Meta Ads (Advantage+, Catalog, Retargeting)

SEO (on-page, off-page, technical audits)

Conversion Tracking (GA4, GTM, CAPI)

Funnel Building, A/B Testing, and Performance Reporting

Tools: Looker Studio, Google Analytics, Frase, SEMrush, Monday.com

Notable achievements: Delivered 10x ROAS campaigns, built high-performing funnels from scratch, and led localized marketing across multiple regions. I don’t just manage ads I help brands grow profitably through smart data backed strategies.

Bachelor’s Degree in Marketing – FAST-NU

Strong foundation in marketing strategy, consumer behavior, and digital media equipping me with the analytical and creative skills used daily in performance marketing and campaign management.