Abubakar

Dedicated and results-driven Digital Marketer and Social Media Manager with a strong foundation in Information Technology Management. Proven track record of scaling digital presence by combining creative content production with generative AI tools and data-driven optimization. From reducing cost-per-result by 30% through strategic A/B testing at BIS Consultant to leading full-scale multimedia creation and channel audits at Nexonic Digital, I focus on turning engagement into measurable ROI.

Digital Marketing Intern & Content Creator at BIS Consultant Skill Development Institute (2025-03 – 2025-10)

• Lead Generation: Managed business accounts on WhatsApp and Facebook to drive sales.
• Efficiency: Reduced cost-per-result by 30% through strategic A/B testing of operational flows.
• Communication: Directly communicated with a diverse audience to convert leads into loyal customers.

Social Media Manager & Account Handler at Nexonic Digital Company (2026-02 – 2026-06)

• Social Media Account Management: Handle full-scale posting, engagement, and profile optimization across diverse brand channels to maintain a consistent digital presence.
• Content Creation: Conceptualize, script, and produce high-impact multimedia assets, utilizing advanced graphic and video editing workflows tailored for target audiences.
• AI Tools Integration: Leverage generative AI applications to streamline copywriting, accelerate creative ideation, and scale monthly content output efficiently.
• Account Analysis: Conduct comprehensive performance audits and data-driven account analysis to track engagement metrics, refine campaign strategies, and boost ROI.

ADP in Information Technology Management – International Institute of Science Arts & Technology (2026)

Intermediate – Apex Group of College (2023)