Mirza Kashif

Creative Associate with a year of experience in content creation, script writing, videography, and video editing for a consumer brand, followed by a move into a marketing-department role focused on script writing and brand strategy. I grew a brand's Instagram from scratch to 13,000+ followers and drove 500K–1M+ monthly organic views through Reels. I am looking for a role where I can keep building on this foundation and grow as a creative marketer.

Reel Creator - SocialBu - Lahore

(2026-07)

• Working within the marketing department as a Reel Creator, writing scripts for short-form video content aimed at an English-speaking audience.
• Contribute to brand strategy discussions, helping shape how reel content supports SocialBu's wider marketing goals.
• Write and structure scripts entirely in English, adapting tone and pacing for a SaaS/tech audience.

Creative Associate - Rawan Pakistan (Crumble Pakistan) - Lahore

(2025-01 - 2026-06)

• Took full ownership of the brand's Instagram planned content, posted consistently, and tracked what was working.
• Wrote scripts for short-form video content including Reels, brand storytelling, and promotional material.
• Handled videography and full video editing — shot, directed, and edited Reels that regularly reached 500K–1M+ monthly organic views.
• Created visual designs and brand creatives using Canva and AI-powered image generation tools (Imagine Art, Claude).
• Used AI video tools like Higgsfield AI to produce creative video content, keeping the brand output modern and engaging.
• Set up and managed Meta Ads campaigns; tracked performance metrics like reach, CTR, and engagement.
• Grew the brand's Instagram from 0 to 13,000+ followers through consistent content and creative strategy.

BS - Information Engineering Technology (BSIET) - University of Lahore – Main Campus (2021 - 2025)