Ahmad Shah

CRM Specialist with experience in executing and optimizing lifecycle campaigns across email, SMS, and push channels. Skilled in marketing automation, campaign deployment, and performance analysis with a focus on deliverability and engagement. Strong collaborator with the ability to manage CRM platforms and drive data-backed improvements.

CRM Specialist - King Revolution Pvt ltd

(2024-12)

• Execute multi-channel CRM campaigns (email, push, in-app) ensuring timely and accurate delivery
• Support segmentation, scheduling, and deployment using Salesforce Marketing Cloud
• Design automated journeys with triggers, segmentation, and personalization
• Monitor performance and deliverability, applying data-driven optimizations
• Collaborate with teams to align campaigns with business goals

Executive CRM and Sales Insight - Nova Pack Pvt ltd

(2023-01 - 2024-12)

• Analyzed sales data to support forecasting and decision-making
• Improved onboarding flows to increase early engagement
• Developed retention and re-engagement campaigns using segmentation
• Executed targeted email campaigns to drive engagement and repeat usage
• Built dashboards and reports to track campaign performance

Executive CRM & Customer Services - YKK Pakistan Pvt ltd

(2018-02 - 2022-12)

• Led CRM initiatives for engagement, retention, and lifecycle management
• Launched campaigns to reduce churn and improve activity
• Managed customer data, interactions, and workflows in CRM systems
• Enhanced customer experience through structured communication
• Collaborated with teams to ensure consistent messaging

Customer Support Executive - Ibex Pakistan trg group

(2016-09 - 2017-04)

• Handled customer inquiries via email, ensuring timely resolution
• Maintained service quality and customer satisfaction
• Supported reporting and coordination activities

Masters of Business Administration - NCBA & E Lahore (2017 - 2019)

Bachelor of Business Administration - UVAS Business School (2012 - 2016)