Ahmed Khalid

Driven, Passionate and Disciplined. These are the 3 attributes that define me as an individual. I believe in going the extra mile in getting things done as one can only unlock their full potential when they step out of their comfort zone.

JUNE 2022 - PRESENT 

GROUPM PAKISTAN PRIVATE LIMITED | Assistant Media Planner - mSix&partners

• I was responsible for developing 360-degree media strategies, including traditional, digital, and content.
• I had to ensure that KPIs are met in order to achieve maximum ROI.
• Creating and assessing campaign media reports, as well as quarterly and yearly client reviews.
• Keeping track of efficiency for KPI management.
• I made the process of creating a competitor's scans more efficient through use of tools like Crowdtangle and Semrush.

SEPTEMBER 2021 - MAY 2022

GROUPM PAKISTAN PRIVATE LIMITED | Management Trainee 

• Understanding the fundamentals of digital marketing and gaining practical experience with a variety of platforms such as Facebook, Google, Twitter, Instagram, and local publishers, among others.
• Following up on campaigns, doing post-campaign analysis, and providing feedback and suggestions on how to enhance future outcomes.
• Taking a variety of digital marketing training and certifications, from beginner to advanced.
• Developed an understanding over traditional media planning such as TV Media Planning and Radio Media Planning.

OCTOBER 2017 – JANUARY 2020 

AIESEC IN KARACHI 

• 12 months of working in the Sales department.
• 9 months of working in the Finance department.
• 6 months of working in the Human Resource department.

JUNE 2019 – NOVEMBER 2019 

AIESEC IN PAKISTAN 

• Project Head of Marketing for the National Conference.

OCTOBER 2018 – OCTOBER 2019 

AIESEC IN PAKISTAN 

• National Audit Manager.

SHAHEED ZULFIQAR ALI BHUTTO INSTITUTE OF SCIENCE AND TECHNOLOGY (SZABIST)

Program: BA(Hons) Business Studies

Subjects: Operations and Supply Chain Management, Marketing Management.

A LEVELS 2014 -2017 

BAY VIEW COLLEGE

Subjects: Mathematics, Business studies, Accounting.

O LEVELS 2012 - 2014 

BAY VIEW HIGH SCHOOL O LEVELS

Subjects: Economics, Business studies, Accounting, Additional Mathematics.