Aiza Azeem

Media sciences graduate majored in advertising strategy, with a keen interest in the marketing division particularly in brand strategy, crafting effective campaigns and messaging, consumer engagement, integrated marketing communications, and digital advertising. Seeking to gain practical experience and working collaboratively in a professional environment.

Academic Project - Wildlife Endangerment Campaign at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Composed and published a digital awareness campaign for wildlife endangerment in Pakistan for final year project. Applied media strategies, forming effective messaging, creative execution, CTAs, and audience engagement, making the campaign successfully reach 4k people and the desired goals.

Marketing Campaign Development at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Developed mock marketing campaigns for course-based hypothetical scenarios, using a range of integrated marketing tools to plan and execute cohesive strategies.

Brand Strategy and Marketing Planning at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Formed a comprehensive branding plan and marketing strategy for launch of a local Pakistani brand abroad as a final project utilizing SWOT analysis, 4p's of marketing, market segmentation, along with consumer and competitor analysis.

Script Writer at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Worked with diverse groups on many short films as a script writer.

University Media Festival Coordinator at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Conceptualized, set up, and operated multiple course-based stalls at semester-end university media festivals, focusing on audience engagement and visual presentation.

University Media Event Management Team Member at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Gained hands-on experience working within the management team for a university media event, assisting with organization and execution.

Brand Campaign Designer at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Composed a thorough brand campaign by designing posters, letterhead, and logo to establish a strong visual brand identity.

Comic Illustrator and Conceptualizer at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Collaborated with a diversified team to conceptualize and illustrate an engaging comic, developing narratives for visual storytelling. Gained experience in brainstorming, teamwork, and audience engagement.

Media Research Analyst at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Conducted research on media's influence on eating disorders and how various platforms shape consumer behavior, including the impact of violent content.

Volunteer at Various Organizations (2022 – 2026)

Volunteered for cleanup drives at the Margalla Hills and for an orphanage as part of course work.

Bachelor in Media Sciences – Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Islamabad (2022 – 2026)

Intermediate – OPF College for Women (2020 – 2022)