Ajs Ahmed

Performance-driven brand growth and digital marketing leader with hands-on experience in managing complete brand ecosystems. Specialized in scaling e-commerce and lead-generation businesses through paid media, CRO, and full-funnel growth strategies across global markets.

Performance Marketing & Brand Growth Lead - MAXIMO MOTO

(2023-01)

• Owned end-to-end brand growth and performance marketing strategy.
• Scaled monthly revenue from €500K to €1.5M within two years.
• Led paid media across Meta and Google, optimizing funnels, creatives, and audiences to improve ROAS and conversions.
• Drove creative testing and cross-functional collaboration to ensure sustainable, scalable growth.

Performance Marketing & Brand Growth Lead - HUSTLER ONLY

(2022-01 - 2023-06)

• Led end-to-end brand growth across performance marketing, influencer campaigns, and creative strategy.
• Scaled monthly sales from PKR 6 lacs to PKR 1 million through data-driven advertising and audience optimization.
• Owned cross-functional execution across design, product development, supply chain, inventory, and warehouse operations.
• Drove brand visibility and revenue growth through design collaboration, trade show representation, and ROI-focused budgeting.
• Managed indoor and outdoor photo and video shoots, overseeing planning, execution, and brand alignment.

Performance Marketing & Brand Operations - MZ ACTIVEWEAR

(2020-06 - 2022-01)

• Led performance marketing initiatives while collaborating closely with design and creative teams to improve ad creatives and social media content.
• Planned and managed indoor and outdoor photo and video shoots, ensuring brand consistency and campaign alignment.
• Contributed to product development by aligning customer insights, creative direction, and market demand.
• Coordinated with warehouse and inventory teams to support product availability, fulfillment efficiency, and campaign readiness.
• Supported cross-functional execution across marketing, design, product, and operations to drive brand growth.

Social Media Marketing & Management Executive - PURE LEATHER

(2019-09 - 2020-09)

• Managed day-to-day social media operations across key platforms, ensuring consistent brand voice and visual identity.
• Planned and executed social media marketing campaigns to increase brand awareness, engagement, and traffic.
• Collaborated with design and content teams to create platform-optimized creatives and content calendars.
• Monitored performance metrics, audience engagement, and campaign results to optimize content and paid social efforts.

B2B Lead Generation & Digital Marketing Executive - PRO PLACE INTERNATIONAL

(2019-03 - 2019-09)

• Generated B2B leads through social media marketing, email marketing, and Google-based campaigns.
• Planned and executed targeted outreach strategies to attract and qualify business leads.
• Managed email campaigns, prospect lists, and follow-ups to support sales pipelines.
• Supported export operations by assisting with basic export documentation and coordination.

R&D & Product Development Executive - ZB GROUP

(2018-09 - 2019-03)

• Worked in the R&D department supporting product development initiatives.
• Communicated directly with clients to understand requirements and development feedback.
• Guided sample technicians using tech packs to ensure accurate product execution.
• Reviewed and oversaw product samples to ensure quality, fit, and design alignment before finalization.

Warehouse & Sales Assistant - BLACK CAT TEXTILES

(2018-03 - 2018-09)

• Managed warehouse inventory, stock handling, and order dispatch.
• Assisted customers including local factories and small business owners.
• Supported sales activities and handled basic customer dealing.
• Gained entry-level experience in warehouse operations and sales.

BACHELOR OF BUSINESS ADMINISTRATION - Business Administration - UMT (2020-01 - 2024-12)