Ajwa Irfan

GoHighLevel (GHL) Specialist with hands-on experience in CRM setup, sales funnel building, form and survey design, workflow automation, and AI voice agent deployment for service-based businesses. Skilled in managing complete lead management pipelines, automated follow-up systems (email, SMS, and chat), and third-party tool integrations including Zapier, Make.com, and ManyChat. Experienced in training clients and non-technical users on GHL fundamentals and automation best practices.

Strong track record of improving lead conversion, reducing manual workload, and delivering client-ready automation systems.

GoHighLevel Trainer / Instructor (2026-05 – Present)

• Trained individuals and small business owners on GoHighLevel fundamentals, including CRM setup, funnel building, and automation workflows.
• Created simplified training material to help non-technical learners understand automation concepts and apply them to real business use cases.

Website and AI Voice Automation Specialist (GHL) (2025-11 – 2026-02)

• Developed and maintained client websites integrated with GHL systems to support lead generation and conversion goals.
• Designed and deployed AI voice agents for lead capture, customer support, and automated follow-up.
• Configured third-party integrations including Zapier and Make.com for seamless workflow automation.

CRM and Lead Management Specialist (GHL) (2025-07 – 2025-09)

• Managed lead management systems within GoHighLevel, organizing and tracking leads through the CRM pipeline for agency and service-based business clients.
• Built automated follow-up workflows using email and SMS automation to improve client conversion rates and reduce manual work.

GHL Specialist at Codebotics (2025-01 – 2025-06)

• Set up and managed GoHighLevel CRM for client accounts, including pipeline configuration, contact management, and custom field setup.
• Built sales funnels and lead capture forms within GHL to support client marketing and lead generation campaigns.
• Designed and deployed automated workflows for email, SMS, and follow-up sequences to streamline client communication.
• Integrated ManyChat with GHL to build automated chat flows for lead engagement and customer support.
• Collaborated with the team to optimize funnel performance and improve overall lead-to-client conversion rates.

Bachelor of Science (BS) in Computer Science – Khwaja Fareed University of Engineering and Information Technology (2023-06 – 2027-07)