Ali Ali

Results-driven Social Media Marketing Executive with 5+ years of hands-on experience managing social media channels, planning and scheduling content, and delivering measurable audience growth and sales results. Deep expertise in Facebook Ads, Google Ads, Meta Business Suite, SEO, SEM, and community management. Skilled in content calendar management, analytics reporting, and maintaining consistent brand tone across Instagram, Facebook, LinkedIn, TikTok, and X.

Proven track record of generating high-quality leads and converting paid social campaigns into real ROI. Self-motivated, highly reliable, and fully equipped for remote work aligned with UK business hours.

Social Media Marketing Executive & Digital Marketing Specialist at Forever Living Products (2019-01 – Present)

• Owned day-to-day management of social media channels including Facebook, Instagram, and LinkedIn
• Planned, created, and scheduled content aligned with brand tone, audience interests, and business goals
• Managed community engagement — responding to comments, messages, and audience interactions promptly
• Maintained an organised content calendar and approvals workflow ensuring zero missed publishing deadlines
• Tracked and reported on social media performance using Google Analytics, Meta Business Suite, and Google Search Console
• Identified platform trends and proposed content ideas that consistently increased reach and engagement
• Managed Facebook Ads and Google Ads campaigns with strategic budget allocation, generating strong sales and quality leads
• Drafted engaging captions, short-form copy, and visual content briefs for designers and creative teams
• Collaborated with cross-functional teams to align social media strategies with broader marketing campaigns

Freelance Social Media & Digital Marketing Specialist at Fiverr & Upwork (2020-01 – Present)

• Managed social media accounts and content strategies for international clients across multiple industries
• Created and scheduled posts using Meta Business Suite, Canva, Buffer, and Later
• Reported on campaign performance and provided data-driven insights to improve audience reach and engagement
• Delivered paid social campaigns with strong ROI including audience targeting, creative direction, and budget management
• Built reliable client relationships through clear communication and consistent on-time delivery

Masters in Digital Marketing – Okara, Pakistan (2021-01 – 2023-01)