Rimsha Victor
SOCIAL MEDIA & CONTENT MARKETING EXECUTIVE
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About
Social media and digital marketing professional with 3+ years of experience in social media management, content strategy, community engagement, content creation, influencer marketing, and digital campaigns. Proven track record of growing social audiences and increasing content reach across Instagram, LinkedIn, and Facebook. Skilled in creating relatable content, reels, short-form videos, social media copy, and creative campaigns using Canva, CapCut, ChatGPT, and AI tools.
Experience
PERFORMANCE MARKETING EXECUTIVE - TRADEMOR - Karachi, Pakistan
(2026-06)
- Grew Instagram followers from 2,500 to 3,500 (+40%) in 3 months through content and audience engagement.
- Grew LinkedIn following from 7K to 8K+ (+14%+) in 3 months.
- Increased monthly Instagram reach from 180K to 250K (+39%) and achieved 180K monthly reach on Facebook.
- Developed reels, carousels, polls, hooks, captions, scripts, and Urdu content based on audience interests, trends, and conversations.
- Used Canva, CapCut, ChatGPT, and AI tools for content ideation, scripting, creative development, and short-form video creation.
MARKETING EXECUTIVE - SOCIAL PIE TECHNOLOGIES - Karachi, Pakistan
(2025-09 - 2026-05)
- Supported social media campaigns, content creation, creative development, and digital marketing execution.
- Conducted competitor and market research to identify content and audience growth opportunities.
- Tracked campaign performance and prepared marketing insights using Google Sheets.
DIGITAL MARKETING EXECUTIVE - DEVRIMS - Karachi, Pakistan
(2023-04 - 2025-05)
- Grew LinkedIn following from 750 to 2,200+ (+193%) through social media content and audience engagement.
- Managed 35+ influencer collaborations to increase brand reach and engagement.
- Managed social media content, publishing, content calendars, campaign planning, and audience engagement.
- Supported Meta, TikTok, and Google campaigns through audience research, creative testing, and performance optimization.
DIGITAL MARKETING INTERN - ATSEM SOFT
(2023-03 - 2023-06)
- Assisted with Meta Ads optimization, reporting, marketing creatives, and social media engagement.
- Supported digital campaign execution and content activities.
Education
BBA - Khadim Ali Shah Bukhari Institute of Technology (KASBIT)
