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Ali Raza

Ali Raza

Commercial Finance Manager | Budgeting, Financial Planning & Feasibility Analysis | FP&A

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LahoreMember since August 11, 2026
Commercial Budgeting & Financial PlanningISA
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Commercial Budgeting & Financial PlanningISA

About

Chartered Accountant (ICAP) with 7+ years leading commercial budgeting, financial planning, and feasibility analysis across diversified client portfolios. Builds integrated financial models, driver-based budgets, and forecasts aligned to revenue and growth targets, with rigorous variance and profitability analysis. Partnered with C-suite (CFO, Group CFO, COO) on strategic planning, scenario modeling, and investment decisions on secondment to Fon Grow (Private) Limited, a Fauji Foundation subsidiary.

Establishes financial governance and control frameworks ensuring regulatory and audit compliance, with a strong IFRS/ISA foundation built across 20 concurrent client engagements. Seeking a commercial finance leadership role driving budgetary discipline, pricing strategy, and data-led decision-making.

Experience

Manager – Audit & Financial Advisory at Reanda Haroon Zakaria Aamir Salman Rizwan & Company Chartered Accountants (2026-05 – Present)

Deputy Manager – Audit & Financial Advisory at Reanda Haroon Zakaria Aamir Salman Rizwan & Company Chartered Accountants (2026-01 – 2026-05)

Assistant Manager – Audit & Financial Advisory at Reanda Haroon Zakaria Aamir Salman Rizwan & Company Chartered Accountants (2024-07 – 2026-01)

  • Promoted from Assistant Manager to Manager in under two years while managing a diversified portfolio of 20 client engagements spanning budgeting, financial modeling, feasibility analysis, valuation, financial reporting, and internal audit.
  • Built feasibility studies and business cases for 2 engagements, including financial projections, driver-based cash flow models, and sensitivity/break-even analysis to support investment, expansion, and financing decisions.
  • Delivered business valuations for 4 client engagements using DCF, market multiples, and net asset value approaches, directly informing pricing, transaction, and financing decisions.
  • Led technical review of financial statements for 6 clients under IFRS and the Companies Act 2017, identifying measurement errors, disclosure gaps, and non-compliant treatments prior to statutory sign-off — strengthening reporting accuracy for budget and planning inputs.
  • Oversaw bookkeeping and accounting record review for 5 clients, tightening budgetary control by strengthening general ledger accuracy ahead of statutory audit and tax filing deadlines.
  • Led risk-based internal audit engagements for 2 clients, designing audit programs, testing controls, and establishing governance and compliance recommendations with root-cause analysis and management action plans.
  • Conducted a forensic audit engagement applying fraud examination techniques — transaction tracing, document verification, and interview-based procedures — to build an evidence-based findings report supporting stronger financial controls.
  • Advised on income tax and sales tax planning and compliance under the Income Tax Ordinance 2001 and Sales Tax Act 1990, reducing client tax risk exposure and strengthening regulatory compliance.

Financial Planning & Analysis at Fon Grow (Private) Limited — A wholly owned subsidiary of Fauji Foundation

Seconded through Reanda Haroon Zakaria Amir Salman Rizwan Chartered Accountants

  • Led commercial budgeting, forecasting, and financial planning aligned with growth objectives, revenue targets, and market strategies across business units — preparing annual budgets, revenue forecasts, and cost/cash flow projections.
  • Built and owned an integrated 5-year 3-statement commercial financial model (Statement of Financial Position, Profit or Loss, and Cash Flows) with driver-based assumptions and scenario toggles, supporting feasibility assessment and business cases for expansion, pricing strategy, and investment decisions.
  • Established financial planning policies, commercial governance frameworks, and control mechanisms ensuring compliance with regulatory and audit standards.
  • Monitored budget versus actual performance through rigorous variance analysis, profitability tracking, and corrective action planning, coordinating with operations teams to validate business drivers, capital expenditure, and working capital assumptions.
  • Delivered strategic financial insights, pricing recommendations, and profitability analysis to the CFO, Group CFO, and COO — running sensitivity and scenario analyses to quantify the impact of key assumptions and business risks on critical decisions.

Senior Audit Associate at Forvis Mazars Global (Riaz Ahmad & Company, Chartered Accountants)

  • Planned, executed, and finalized statutory audit, assurance, and advisory engagements, including risk assessment, control evaluation, and audit program design.
  • Led a team of audit associates, resolving execution challenges and coaching junior staff on technical development.
  • Led the internal audit function — developing audit programs, running pre/post audits, and preparing detailed internal audit reports for client management discussions.
  • Reported directly to engagement partners, liaising with client management to align expectations and present final reports.
  • Prepared and reviewed stand-alone and consolidated financial statements under IFRS and local law, strengthening compliance across: IFRS 15: Revenue recognition using the five-step model; IFRS 9: Financial instrument classification and ECL credit loss assessment; IFRS 5: Classification and presentation of non-current assets held for sale and discontinued operations; IFRS 16: Lease accounting process redesign, improving compliance and disclosure accuracy.

Education

Chartered Accountancy (CA) – Institute of Chartered Accountants of Pakistan (ICAP) (2026)

B.Com-IT – University of Sargodha, Pakistan (2017)

Intermediate Commerce (I.COM) – Punjab Board of Technical Education (2015)

Skills

Commercial Finance ManagerBudgetingFinancial Planning & Feasibility AnalysisFP&A

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