Director of Operations and Creative Head at Zeest Welfare Organization (2024-05 – Present)
Lead operational planning and execution of community welfare projects from planning to execution in Pakistan.
- Lead operational planning and execution of community welfare projects from planning to execution in Pakistan.
- Coordinate with volunteer teams to implement community initiatives while ensuring clear task direction and project progress.
- Plan and execute community welfare campaigns.
- Oversee budgeting, procurement, vendor coordination, and campaign logistics.
- Design and implement creative social campaigns using BCC materials to drive awareness.
- Create visual content including photos, videos, and reels for awareness campaigns across social media platforms.
Content and Creative Lead at Horizon Education & Migration Consultants (2021-08 – 2026-02)
Managed the company's social media presence, content development, and digital consistency.
- Managed the company's social media presence, including researching visa and study abroad updates, planning content, and scheduling posts across digital platforms.
- Directed designers on visual content development and revisions while coordinating with developers and external partners for digital content and website updates in order to maintain digital consistency.
- Planned and published promotional and informational content related to student recruitment and company services.
- Managed vendor coordination for printing and publication tasks, including basic budgeting, procurement, and documentation.
- Coordinated with internal teams while reporting progress and updates directly to the CEO.
Content Intern at SPARC (2025-03 – 2025-04)
Documented training centres and marginalized community outreach activities through visual content.
- Documented training centres and marginalized community outreach activities in underserved areas, through field photography, short videos, and visual documentation, with a focus on programs supporting Afghan refugee children and underprivileged women.
- Assisted vocational training programs for women in tailoring, beauty services, urban farming, and digital income generation by documenting sessions through visual content.
- Created BCC content including field photography, short videos, storytelling reels, and visual posts highlighting women's transition into micro-entrepreneurs through SPARC's Business-in-a-Box initiative for awareness campaigns and internal reporting.
- Coordinated with field teams and interacted with program participants to document impact stories and support community engagement initiatives.
Creative Media Consultant at Social Films & Production (2022-12 – 2025-09)
Lead social media content management, visual design, and content scheduling across digital platforms.
- Lead social media content management, overseeing visual design, and content scheduling across digital platforms.
- Contributed to storyboarding and scripting ideas when needed during project development.
- Assisted with video editing when required, ensuring content aligned with client expectations.
- Supported basic administrative tasks such as preparing invoices and coordinating project updates.
Social Media & Event Marketing Lead at Z Entertainment Group (2021-03 – 2025-09)
Managed digital presence and event marketing strategy for high-profile nightlife events.
- Managed the digital presence and event marketing strategy, planning social media calendars, coordinating content releases, and overseeing real-time engagement across platforms.
- Coordinated remote promotion of high-profile nightlife events featuring international celebrity performers including Nora Fatehi, B Praak, Noori, DJ Raghav, Ñejo, Le Twins, and Big Soto, supporting events that attracted 300–1,000+ attendees.
- Organized and scheduled promotional campaigns by planning content calendars, posting across social platforms, and managing organic promotion through targeted Facebook group communities.
- Managed event listings and RSVP systems through the WordPress website, creating event pages, coordinating design updates with developers, and maintaining attendee registration forms.
- Executed audience outreach campaigns using MailerLite and TextMagic, sending reminder emails and SMS notifications to increase attendance and maintain engagement with past event participants.
- Coordinated with designers, developers, and marketing teams to deliver event flyers, promotional assets, and website updates while ensuring campaigns remained on schedule.
- Monitored incoming leads and RSVP submissions from marketing campaigns, verified attendee information, and maintained updated mailing lists for post-event communication and future promotions.
- Reported campaign performance and event engagement insights directly to senior management to support marketing decisions and future event planning.
Freelance Content & Video Editor at International & Local Clients (2019-01 – Present)
Edit promotional videos, podcasts, and social media content. Write blogs, scripts, and digital content.
- Edit promotional videos, podcasts, and social media content using Adobe Premiere Pro.
- Write blogs, scripts, and digital content for various platforms.
- Proofread and rewrite content to improve clarity, engagement, and originality.
- Collaborate with clients across different industries on short-term and long-term projects.
Assistant Producer at PTV World (2019-06 – 2019-08)
Contributed to show production and managed social media operations.
- Contributed to "World This Morning" show production hosted by Shahzad Khan and Shiza Hashmi.
- Managed social media updates and guest lineups.
- Worked with the main producer to strategize the lineup of guests and topics for upcoming shows.
- I actively managed the channel's social media platforms, notably Instagram.
- Beyond show-related tasks, I also contributed to the newsroom operations, gaining insights into live news broadcasting processes including the inclusion of news tickers and breaking news templates.
Content Writer at Full Opportunities (2019-03 – 2019-05)
Researched scholarships, internships, and jobs. Wrote informative articles for students.
- Contributed to a leading platform by researching scholarships, internships, jobs, and apprenticeship programs worldwide.
- Wrote clear, informative articles and opportunity descriptions tailored for students and young professionals.
- Assisted with basic design tasks to support social media and blog content, ensuring consistent and engaging visual presentation.
Media Intern at National Assembly of Pakistan (2018-06 – 2018-08)
Interned at the Media Wing and gained practical proficiency in news production.
- Observed social media operations.
- Gained practical proficiency in crafting news articles and writing curtain raisers.
Social Volunteer at Social ECHO (2018-10 – 2020-01)
Contributed as a volunteer focused on community support and health-related initiatives.
- Actively contributed as a volunteer focused on community support and health-related initiatives.
- Assisted in arranging blood donations by coordinating with donors for individuals in urgent need.
Student Volunteer at ALMS 360 Trust (2018-03 – 2018-05)
Contributed to fundraising and served as news writer and publishing manager.
- Contributed to the fundraising department, raising funds for social welfare initiatives.
- Served as news writer and publishing manager for Alms publications.
- Collaborated with the media department.
- Worked with the Pakistan Thalassemia Centre.
