Alirazajafari
NATIONAL SALES MANAGER | PHARMACEUTICAL SALES & BUSINESS LEADERSHIP
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About
Pharmaceutical sales and business leader with 20 years of experience across national, regional, district and territory leadership roles. Proven track record in revenue growth, sales-force leadership, business development, product launches, strategic planning, KOL/customer relationship management and market expansion. Currently leading a Pakistan-wide Respiratory portfolio at Hudson Pharma, with responsibility for 4 ZSMs, 14 RSMs and 62 SPOs.
Experience
NATIONAL SALES MANAGER at Hudson Pharma (Pvt.) Limited (2022-09 – Present)
Lead the Pakistan-wide Respiratory portfolio covering nebulizers, DPI capsules/devices and Montelukast, with 4 ZSMs, 14 RSMs and 62 SPOs.
- Own sales execution, target achievement, team performance, customer development and strategic growth initiatives across the portfolio.
- Design and implement strategic sales plans to expand the customer base, strengthen market presence and drive revenue growth.
- Lead recruitment, objective setting, coaching, capability development and performance monitoring for ZSM, RSM and SPO teams.
- Build long-term customer relationships and translate customer needs into business-development opportunities.
- Analyze market trends, business performance and competitive activity to guide commercial decisions.
- Successfully launched Budesonide under the BUDESONE brand in the South region.
- Delivered 32% growth in 2022–23 and 54% growth in 2023–24.
DISTRICT SALES MANAGER at CCL Pharmaceutical (Pvt.) Limited (2017-10 – 2022-08)
- Led and developed the sales team through structured training, field monitoring and performance management.
- More than doubled assigned-area monthly sales from PKR 1.1 million to PKR 2.8 million.
- Consistently recognized for strong sales performance and service delivery.
- Managed customer complaints and supported resolution of sales and service issues.
- Organized and approved promotional campaigns to support business growth.
HEPATOLOGY MANAGER at Hilton Pharma (Pvt.) Limited (2011-09 – 2017-10)
Managed the Karachi team responsible for Biotech products.
- Contributed to launches of TAGET (Pegylated Interferon), ENTAV (Entecavir) and SOFOHIL (Sofosbuvir).
- Monitored customer buying trends, market behavior and competitor actions to adjust commercial strategies.
- Built, directed and motivated high-performing sales teams to exceed targets.
- Developed marketing campaigns to increase engagement and brand exposure.
AREA SALES MANAGER at Biocare Pharmaceutica (2004-09 – 2011-08)
- Optimized field human and material resources to achieve sales and business objectives.
- Acted as liaison between field force and head office, particularly for distribution and training.
- Developed and executed comprehensive sales and marketing strategies for assigned brands.
- Developed marketing tools and supported the full-scale launch of the division.
TERRITORY OFFICER at Wyeth Pakistan (Pvt.) Limited (2003-03 – 2004-08)
- Strengthened territory operations through prospecting, cold calling and relationship development.
- Identified customer needs and recommended appropriate solutions.
Education
B.PHARM – University of Karachi
Intermediate (Pre-Medical) – D.J. Science College
Matriculation (Science) – Karachi Board
