Aliza Anwar

Results-driven professional with experience in merchandising, sales operations, customer relationship management, and business development. Proven ability to increase product visibility, manage retail operations, and achieve business targets through strategic planning and effective communication. Currently serving as a Business Development Officer (BDO) in the banking sector, focused on customer acquisition, portfolio growth, and delivering exceptional client services.

BUSINESS DEVELOPMENT OFFICER (BDO) - BankIslami Pakistan Limited

(2026-04)

• Develop and maintain strong relationships with new and existing customers.
• Promote banking products and services to achieve business targets.
• Identify new business opportunities and generate quality leads.
• Assist customers with account opening and financial solutions.
• Ensure compliance with banking policies and regulatory requirements.
• Contribute to branch growth through effective sales and customer engagement strategies.
• Maintain a high standard of customer service and relationship management.

FIELD MERCHANDISING MANAGER - Smollan Pakistan (Unilever Project)

(2022-08 - 2026-04)

• Successfully executed Unilever Perfect Store KPIs across retail outlets.
• Enhanced product visibility, availability, and brand compliance.
• Managed store layouts and optimized shelf space for maximum customer engagement.
• Maintained inventory accuracy and ensured timely stock replenishment.
• Organized promotional campaigns and merchandising displays.
• Coordinated with sales teams to support product launches and marketing activities.
• Ensured compliance with Unilever merchandising standards and guidelines.

ADP - Business Management - Riphah International University (2023 - 2025)

ICS - Economics - Government Comprehensive College, Wahdat Road, Lahore (2020 - 2022)

Matriculation - Science - Sublime School, Lahore (2018 - 2020)