Amman Fatima

Dynamic PR and communications professional with a proven track record in developing and executing brand strategies across fashion, beauty, and lifestyle sectors. Experienced in managing influencer collaborations, drafting compelling media materials, and securing brand visibility through targeted PR campaigns. Adept at building relationships with media and stakeholders, producing high-quality written content, and monitoring trends to deliver creative, on-brand solutions.

Brings a strategic mindset combined with hands-on execution capabilities in fast-paced, creative environments.

PR Executive - Charme

• Developed and executed 10+ end-to-end PR and digital marketing campaigns per quarter, including influencer collaborations and paid promotions targeting fashion and lifestyle audiences.
• Produced all press releases, media kits, and brand content in-house, reducing external agency reliance by ~30% while maintaining consistent brand voice across every channel.
• Managed a portfolio of 15+ influencer partnerships simultaneously, coordinating briefings, content approvals, and post-campaign performance reporting.
• Monitored and reported on campaign KPIs via Meta Business Suite and Ads Manager; optimised audience targeting strategies that contributed to a 25% uplift in engagement within two campaign cycles.
• Collaborated cross-functionally with design and marketing teams across all major campaign rollouts, consistently meeting launch deadlines.

Media Manager - AX Premium Properties

• Grew brand social media following by 40% over six months through a revamped content and media strategy focused on targeted storytelling and audience segmentation.
• Delivered weekly and monthly analytics reports to senior leadership, synthesising insights across 4+ platforms to inform future PR and content decisions.
• Coordinated cross-departmental campaign execution across marketing, sales, and design teams, reducing campaign go-live timelines by an estimated 20%.

Content Writer - Content Cross

• Produced 50+ pieces of brand and PR-ready content monthly, including press copy, blog articles, and social media posts for lifestyle and corporate clients.
• Developed content calendars aligned with campaign timelines that improved publishing consistency by 35% across client accounts.
• Conducted audience and competitor research that improved average organic reach by 20% across managed client profiles within three months of implementation.

Client Manager - Bloomberg Properties

• Managed scheduling and communications for a client base of 30+ accounts, maintaining a 95% on-time response rate across all stakeholder touchpoints.
• Implemented a structured follow-up system that improved client retention rate by ~18% over a six-month period.

Social Media & Sales Executive - EBroker World

• Grew brand social media engagement by 50% within the first quarter through targeted content strategy and community management.
• Trained and onboarded a team of 8 sales and marketing executives, resulting in measurably faster ramp-up times and improved campaign consistency.

Bachelor's Degree - Communications / PR / Related Discipline