PR Executive - PRCO - Dubai
(2025-03 - 2026-03)
- Managed media relations activities for a portfolio of international luxury brands including Patek Philippe, Monte-Carlo SBM, Tyler Ellis, Bab Al Shams, One&Only Royal Mirage, Waldorf Astoria Ithaafushi, and ExecuJet.
- Secured and facilitated coverage across print and digital publications through targeted outreach.
- Coordinated press events, interviews and media opportunities to enhance brand visibility.
- Developed and maintained journalist and influencer databases across the GCC.
Features Writer - Climate Control Middle East - Dubai
(2024-03 - 2025-04)
- Researched, wrote and edited analytical features and news stories covering climate resilience, energy efficiency and technical policy developments.
- Managed the end to end process of uploading, editing, and publishing news content on the publication website.
- Build and maintain a global network of industry contacts to support editorial content and conference planning.
- Curate topics and recommend speakers for industry conferences (e.g., VRF Report).
Social Media Assistant - Vmax - Sharjah
(2023-12 - 2024-02)
- Produced and edited multimedia content for Instagram, TikTok, and Facebook
- Supported the execution of integrated social media marketing campaigns in collaboration with the team.
- Drafted blog content covering sales promotions, product highlights, and brand ambassadors.
- Contributed to increased audience engagement through high-quality visual content.
- Implemented strategic hashtag use to improve content discoverability and reach.
Assistant Publication Manager - Information Technology Services - Karachi
(2022-08 - 2023-10)
- Oversaw end-to-end publication of peer-reviewed scientific journals in print and online.
- Served as a key point of contact between editors, reviewers, and authors.
- Streamlined workflows to ensure consistent on-time publication.
- Managed multiple concurrent projects effectively in a fast-paced environment.
Science Teacher - Pak Turk Maarif International School - Karachi
(2022-04 - 2022-08)
- Planned and delivered engaging lesson plans while providing individual student support.
- Designed innovative teaching methods that received positive feedback from school management.
- Monitored and analysed student progress to inform instruction.
- Maintained classroom discipline through proactive behaviour management and positive reinforcement.
