Hamna Sheikh

Communications professional with international experience across Dubai and Pakistan, spanning journalism, luxury public relations and digital media. Skilled in media relations, feature writing and strategic storytelling. Background in applied physics with strong research and analytical capabilities.

PR Executive - PRCO - Dubai

(2025-03 - 2026-03)

• Managed media relations activities for a portfolio of international luxury brands including Patek Philippe, Monte-Carlo SBM, Tyler Ellis, Bab Al Shams, One&Only Royal Mirage, Waldorf Astoria Ithaafushi, and ExecuJet.
• Secured and facilitated coverage across print and digital publications through targeted outreach.
• Coordinated press events, interviews and media opportunities to enhance brand visibility.
• Developed and maintained journalist and influencer databases across the GCC.

Features Writer - Climate Control Middle East - Dubai

(2024-03 - 2025-04)

• Researched, wrote and edited analytical features and news stories covering climate resilience, energy efficiency and technical policy developments.
• Managed the end to end process of uploading, editing, and publishing news content on the publication website.
• Build and maintain a global network of industry contacts to support editorial content and conference planning.
• Curate topics and recommend speakers for industry conferences (e.g., VRF Report).

Social Media Assistant - Vmax - Sharjah

(2023-12 - 2024-02)

• Produced and edited multimedia content for Instagram, TikTok, and Facebook
• Supported the execution of integrated social media marketing campaigns in collaboration with the team.
• Drafted blog content covering sales promotions, product highlights, and brand ambassadors.
• Contributed to increased audience engagement through high-quality visual content.
• Implemented strategic hashtag use to improve content discoverability and reach.

Assistant Publication Manager - Information Technology Services - Karachi

(2022-08 - 2023-10)

• Oversaw end-to-end publication of peer-reviewed scientific journals in print and online.
• Served as a key point of contact between editors, reviewers, and authors.
• Streamlined workflows to ensure consistent on-time publication.
• Managed multiple concurrent projects effectively in a fast-paced environment.

Science Teacher - Pak Turk Maarif International School - Karachi

(2022-04 - 2022-08)

• Planned and delivered engaging lesson plans while providing individual student support.
• Designed innovative teaching methods that received positive feedback from school management.
• Monitored and analysed student progress to inform instruction.
• Maintained classroom discipline through proactive behaviour management and positive reinforcement.

BS - Applied Physics - NED University of Engineering and Technology (2017-10 - 2021-10)