Anil Malhi

SEO Specialist with 5+ years of experience in Technical SEO, on/off-page optimization, and AI-driven search strategy (GEO, AEO, Google AI Overviews). Proven record of managing multi-client projects and improving organic visibility and rankings through data-driven execution.

Assistant Manager — Search Engine Optimization at Swyft Cube (2025-01 – Present)

• Project Handling — end-to-end SEO project management for multiple client accounts
• Keyword Research & Content Structure — topic clustering, search intent mapping, and content hierarchy planning
• On-Page SEO — meta optimization, heading structure, internal linking, and content gap analysis
• Off-Page SEO — high-quality backlinks, guest posts, Web 2.0, blog comments, forum marketing, listings
• Technical SEO — site audits, crawlability, indexing fixes, Core Web Vitals, website performance optimization
• GMB Optimization — Google My Business management, local SEO, and organic traffic growth
• CMS Handler — WordPress, Shopify, Webflow, Squarespace, BigCommerce
• AI Overview & GEO Optimization — optimizing content to appear in Google AI Overviews (SGE); entity-based writing, FAQ structuring, and schema markup for AI search visibility
• Generative Engine Optimization (GEO) — content strategy aligned with ChatGPT, Perplexity, and Gemini search results
• Conversational query targeting and prompt-aligned content to maximize AI-driven organic reach
• Monitoring AI Overview appearances via Google Search Console and adjusting strategy accordingly

Senior SEO Executive at Crystallite Pakistan (PVT) (2024-10 – 2024-12)

• Led on-page and off-page SEO strategies for company digital assets
• Conducted technical audits and resolved critical crawl/index issues
• Managed link-building campaigns and monitored SERP performance

Assistant Manager SEO Executive at Ocean Software Digital (Pvt.) Ltd (2023-10 – 2024-09)

• Managed SEO for multiple client websites across different industries
• Executed keyword research, competitor analysis, and content optimization
• Supervised junior SEO team and reviewed deliverables for quality assurance

Junior SEO Executive at AvedaSoft (2022-01 – 2023-10)

• High Quality Backlinks — profile building, commenting, off-page optimization
• On-Page blog posting, internal linking, keyword research
• Google Search Console monitoring and reporting

BS in Information Technology – University of Sindh (2018 – 2022)