Aoun Abbas

Social Media & Performance Marketer with around 2 years of experience in social media marketing and online performance marketing. Skilled in running Facebook and Instagram targeted ad campaigns, audience targeting, and retargeting to drive engagement and leads.

Social Media Associate - DEP LLC

(2025-06 - 2026-07)

• Managed end-to-end social media presence for multiple client accounts, overseeing both paid (Meta Ads) and organic strategy.
• Built and executed content calendars, maintaining consistent posting cadence and on-brand messaging across platforms.
• Partnered directly with clients to align content and campaigns with business goals, serving as primary point of contact.
• Grew engagement, reach, and lead generation for client pages through targeted content and active community management.

Performance Marketing Executive - Adaptive Media Solutions

(2024-12 - 2025-05)

• Planned, launched, and optimized Meta (Facebook & Instagram) ad campaigns, managing budgets and creative rotation to improve performance.
• Refined audience targeting and retargeting strategies to improve lead quality and reduce wasted ad spend.
• Monitored key performance metrics (CTR, CPC) on an ongoing basis, translating insights into actionable optimization decisions.

Sales Associate - Filter House - Lahore

• Served walk-in customers at a retail branch in Lahore, handling in-person product inquiries, demonstrations, and sales.
• Built strong face-to-face communication and customer-handling skills, consistently meeting in-store sales targets.
• Assisted customers throughout the buying process, resolving concerns and ensuring a positive in-branch experience.

Intermediate - BISE Lahore

Matriculation - BISE Faisalabad