Areeba Shakeel

Results-driven SEO Content Writer & Strategist with 3+ years of professional experience crafting high-ranking, audience-centric content. Expertise in Semantic SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Structured Content Architecture. Skilled in aligning entity graphs, topical authority models, and schema markup to drive organic traffic across both traditional search engines and modern AI engines (ChatGPT, Perplexity, Gemini).

SEO Content Writer & Strategist - Core Growth Pvt. Ltd. (Corecentrix)

(2022-06)

• Produce 20+ search-optimized articles monthly, consistently achieving Page-1 Google rankings through Semantic SEO & topical clustering.
• Structure long-form content for AEO & GEO to capture featured snippets, voice search queries, and AI search responses.
• Conduct deep keyword research & search intent analysis using SEMrush, Ahrefs, and Google Keyword Planner.
• Optimize on-page elements, schema structures, and internal linking to boost organic traffic by up to 40%.
• Collaborate with marketing and technical teams to maintain brand voice, readability standards, and SEO alignment.
• Track performance via Google Analytics & Search Console to refine content strategy and maximize digital ROI.

Lab Technician - Zafar Bashir Hospital

(2024-01 - 2025-01)

• Conducted diagnostic laboratory testing and ensured accurate documentation under strict healthcare standards.

Laboratory Intern - Chughtai Lab

(2025-12 - 2026-01)

• Assisted in routine diagnostics, sample processing, and laboratory workflow management.

BS - Medical Laboratory Technology - Riphah International University, Lahore (2023 - 2026)

FSc - Pre-Medical - Lahore Grammar College (2019 - 2021)