Arhum Ahmed

Aspiring Digital Marketing Executive with hands-on experience in digital campaigns, SEO, social media marketing, content creation, and email marketing. Proven ability to develop targeted strategies, manage data, and improve brands' online presence. Experienced with multiple digital platforms and tools. Passionate about leveraging latest digital marketing tools and strategies to deliver measurable results and drive business growth.

Digital Marketing Executive at Crave Layers (2025-09 – Present)

• Manage and grow brand's online presence through social media management and strategic content creation
• Handle day-to-day digital campaigns, optimize performance metrics, and ensure consistent brand visibility across all channels
• Increase audience engagement and reach new target audiences to support overall digital growth initiatives

Digital Marketing Professional at Dynamic Marketing (2022-01 – 2023-02)

• Managed large datasets and developed targeted marketing strategies, resulting in 20% increase in campaign efficiency
• Converted data into actionable insights in luxury goods industry, leading to improved market targeting and positioning
• Managed full social media marketing campaign for luxury perfume brand, achieving 290% reach growth and 240% follower increase
• Led SEO strategy that improved search rankings by 150% within three months, resulting in increased organic traffic
• Executed email marketing campaigns achieving 30% open rate and 10% click-through rate, driving engagement and sales

Marketing Team Member Intern at M&P Express Logistics (2024-09 – 2024-11)

• Supported marketing department in executing daily tasks and improving brand communication strategies
• Assisted with campaign planning, creating marketing materials, and conducting market research
• Enhanced customer engagement and coordinated marketing activities across multiple channels

Bachelor of Business Administration in Marketing – Sir Syed University of Engineering & Technology (SSUET) (2022-10 – 2026-08)

Digital Marketing Diploma – Aptech Pakistan (2025-09 – 2026-07)