Arif Ali

Results-driven Lead Generation & Business Development Specialist with 3+ years of experience identifying, prospecting, and engaging high-value clients across multiple industries. Proven track record in data-driven outreach, CRM management, and digital marketing across LinkedIn Sales Navigator and email automation platforms. Holds a B.Sc. in Metallurgy & Materials Engineering, providing a strong scientific foundation for engaging with biotech and pharma clients in technically nuanced conversations.

Seeking to leverage lead generation expertise and scientific background within a CRO/CDMO environment focused on small molecule, peptide, and oligonucleotide-based solutions.

Lead Generation Specialist at St Peters Wealth (2022-12 – 2023-06)

• Conducted proactive data mining and active surveillance of public domain sources (LinkedIn, Google, industry databases) to identify and triage new business opportunities and maintain accurate prospect lists.
• Executed targeted outreach campaigns using customised, solution-driven messaging aligned to each prospect's specific needs and pipeline stage.
• Developed tailored marketing communications for different audience segments, adjusting tone and technical depth to resonate with both scientific and non-scientific stakeholders.
• Researched target accounts and analysed client profiles to match service offerings against identified challenges — a methodology directly transferable to pharma/biotech pipeline matching.
• Leveraged LinkedIn Sales Navigator, Apollo, Hunter, and Snovio for lead sourcing, email scraping, and prospect validation.
• Built and maintained comprehensive prospect lists, warming leads through professional relationship-building and consistent follow-up.
• Collaborated with business and marketing teams to refine outreach strategies and align messaging with broader campaign goals.

Lead Generation Specialist at DAMCO Solutions (2021-08 – 2022-11)

• Generated high-quality leads through multi-channel digital marketing strategies including LinkedIn, email outreach, and targeted web research, primarily for US-based clients.
• Prospected and qualified potential new clients by scoring leads against defined criteria to determine conversion likelihood and prioritise outreach efforts.
• Conducted in-depth company and market research to develop strategic communication plans tailored to each target account.
• Managed CRM workflows in Salesforce and HubSpot to track interactions, maintain data hygiene, and report on lead generation KPIs.
• Contributed to a data-driven approach to refining outreach strategies, continuously measuring effectiveness and adjusting tactics for optimal ROI.
• Operated across diverse sectors including healthcare/wellbeing, financial services, IT, and consulting — demonstrating versatility and rapid sector ramp-up capability.

B.Sc. in Metallurgy & Materials Engineering – Bahauddin Zakariya University, Multan (2012 – 2016)