Arooj Malik

Dynamic nutritionist and public health professional with a BSc in Human Nutrition & Dietetics (CGPA 3.74) and a PGD in Clinical Nutrition (CGPA 3.33) from HEC-recognized institutions. Experienced across clinical settings, community outreach, NGO projects, academic instruction, and digital health, with a track record spanning hospital ward management, field nutrition programmes, and founding a women-centered health initiative (Aurat Health). Uniquely combines clinical expertise with strong communication and digital skills to deliver measurable health impact across diverse populations.

Nutritionist / Founder at Aurat Health (2025-09 – Present)

• Provide evidence-based online nutrition consultations covering individual assessments, therapeutic diet planning, and lifestyle modification programmes for diverse client profiles
• Founded Aurat Health, a women-focused nutrition initiative addressing health gaps faced by working women through digital education, awareness webinars, and accessible nutritional care
• Deliver content-driven health communication across digital platforms, growing a community of nutrition students and health-seeking women

Project Manager — Social Media & Community at Ramada by Wyndham, Multan (2023-08 – 2025-08)

• Managed full social media lifecycle for an international 5-star hotel brand: content strategy, scheduling, performance analytics, and brand consistency across platforms
• Conceptualised and executed large-scale community events including Children's Day, Women's Day, Eid Pop-up Kitchen, and Kitchen Queens, driving significant audience engagement
• Applied data-driven trend analysis to refine content strategy, achieving consistent growth in brand reach and engagement metrics

Lecturer — BS Nutrition Programme at Physio College of Rehabilitation Sciences, Multan (2023-05 – 2023-07)

• Delivered practical-based instruction to undergraduate nutrition students across subjects including Nutritional Assessment, Meal Planning, and Preventive Nutrition
• Designed hands-on learning sessions to bridge the gap between academic theory and real-world clinical application

Nutrition Officer at Doaba & FDO Foundation (2022-10 – 2023-04)

• Trained local healthcare providers and community health workers on evidence-based nutrition practices and behaviour change communication
• Organised and supervised health camps and community outreach sessions across target areas, improving nutrition awareness at the grassroots level
• Collaborated with multi-stakeholder teams to implement sustainable nutrition interventions; monitored programme impact against set KPIs

Nutrition Internee at South Punjab Hospital, Multan (2021-04 – 2021-07)

• Conducted dietary management and nutritional assessments for patients across multiple disease conditions in a tertiary care hospital
• Participated in ward visits, patient counselling sessions, and nutrition-based training seminars
• Applied MNT (Medical Nutrition Therapy) principles to develop individualised dietary plans under clinical supervision

Nutrition Internee at Children's Hospital / Taare Zameen par Trust, Multan (2020-07 – 2020-08)

• Observed and assisted in pediatric ward nutrition counselling, oncology department dietary management, and clinical nutrition care under senior supervision
• Gained foundational competencies in hospital food safety protocols and pediatric clinical nutrition

Post Graduate Diploma in Clinical Nutrition in Clinical Nutrition – NUR International University, Lahore (2021-11 – 2022-07)

BSc Human Nutrition and Dietetics in Human Nutrition and Dietetics – Bahauddin Zakariya University, Multan (2017-11 – 2021-07)