Arsalan Tariq

Results-driven with 10+ years of experience building and scaling brands across SaaS, real estate, retail, e-commerce, and consumer-facing industries.

Former Google Account

Manager with direct enterprise client experience, and founder of consumer brands - WomenWear.pk (fashion e-commerce). Proven track record owning end-to-end strategy: digital brand building, performance marketing, SEO/SEM, social media, e-commerce, CRM, content, and analytics - with direct experience leading cross-functional teams of up to 25+ members and managing multi-channel budgets up to $10,000/day. Deep familiarity with consumer behaviour across UAE, USA, and UK markets spanning SaaS, fashion, healthcare, travel, hospitality, and entertainment categories.

Adaptable across brand management, digital/performance marketing, and customer-facing growth roles - open to the position best suited to my background.

Head of Operations (IT & Digital) / Project Manager - Digital Marketing - Luxury Classics Jewellery Trading LLC - Dubai, UAE

(2025-07 - 2026-07)

• Led the end-to-end digital marketing strategy, including brand development, Meta advertising (live streaming and follower growth campaigns), website management, social media strategy, and integrated promotional initiatives to drive business growth.
• Managed the full recruitment lifecycle by creating job advertisements, screening and interviewing candidates, coordinating hiring processes, and overseeing visa applications and labor contract documentation.
• Directed procurement and vendor management for branded packaging, printed materials, and office collateral, ensuring high quality, cost efficiency, and on-time delivery of jewellery boxes, stationery, letterheads, mailer bags, shopping bags, seal stickers, envelopes, and other marketing assets.
• Oversaw IT infrastructure and technical operations, including network administration, internet and Wi-Fi setup and configuration, software installation, system troubleshooting, and implementation of technology solutions to support business operations.

Vice President - Brand Promotion - SysCrowd / Crest Tower - Karachi, Pakistan

(2024-02 - 2025-06)

• Managed brand promotion campaigns across online education, real estate investment, trademark services, and CRM/ERP solutions
• Reduced cost-per-lead through AI-driven optimisation, audience segmentation, and systematic A/B testing on budgets up to $10,000/day
• Prepared weekly and monthly KPI reports (ROI, CTR, CPA, CPL, ROAS) with strategic recommendations, reporting directly to the Chairman/CEO

Senior Account Manager / Digital Project Manager (Hybrid) - Invictus Star Technology - Dubai, UAE

(2020-09 - 2025-06)

• Served as main client point of contact across a 4+ year engagement, aligning digital strategy with business goals
• Managed a multi-disciplinary team spanning SEO, Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, social media, and copywriting
• Planned, executed, and optimised multi-channel campaigns; presented actionable ROI reports to clients

Head of Digital Marketing / Digital Marketing Manager - KoderLabs Inc. - Karachi, Pakistan

(2020-09 - 2023-10)

• Built and led a 26-member marketing team serving UAE, USA, and European clients
• Scaled monthly client revenue from under $1,000 to over $50,000+ through integrated SEO, paid media, CRO, email marketing, web design, and e-commerce strategy
• Delivered campaigns across real estate, F&B, fintech, fashion, travel & tourism, and healthcare sectors; managed client communications, proposals, and team development

Account Manager - Google - Dubai, UAE

(2020-09 - 2021-08)

• Managed and supported enterprise clients running paid campaigns across Google Search and Display Networks, ensuring alignment with objectives and best practices
• Delivered optimisation guidance, strategic insights, and training sessions on Google Ads tools
• Assisted clients in improving CTR, CPC, and conversion rates through refined targeting

Founder & CEO - WomenWear.pk - Pakistan

(2018 - 2021)

Women's Fashion E-Commerce Brand

• Founded and scaled one of Pakistan's leading women's fashion e-commerce brands - owning product sourcing, inventory, digital marketing, and customer experience end-to-end
• Built and managed the full e-commerce platform: product listings, pricing strategy, photography, catalogue management, and checkout optimisation
• Owned all online and offline marketing - SEO, Facebook & Instagram campaigns, classifieds, and local partnerships - to drive traffic, customer growth, and repeat purchases
• Built and maintained customer relationships through CRM and email marketing, handling order management and post-purchase communication

Digital Media Executive - Netizency FZ LLC - Dubai, UAE

(2019-10 - 2020-08)

• Managed multi-million-dollar media budgets executing high-impact campaigns across Google, Meta, TikTok, Snapchat, Apple Search Ads, Twitter, LinkedIn, and programmatic advertising
• Managed digital campaigns for global and regional brands including Netflix, WAVO, Motorola, Dell, HP, Cartier, Swarovski, Jeep, Mercedes, Suzuki, and Van Cleef & Arpels
• Built strong media vendor partnerships, leveraging programmatic advertising to expand campaign reach across the GCC

Digital Marketing Specialist - Betterhomes LLC - Dubai, UAE

(2016-01 - 2018-08)

• Managed SEO, PPC, content, and email marketing for one of Dubai's leading real estate companies
• Created and optimised digital magazines and email campaigns enhanced with custom artwork

Various positions - SEO Intern to SEO Team Lead - Masterkey · Server4Sale LLC · Royal Cyber Inc. · ITSec Pvt. Ltd · 10Pearls

(2009 - 2015)

• Progressed from SEO Intern to SEO Team Lead, managing 50+ client projects & 5+ team simultaneously across SEO, PPC, and content for SaaS, real estate, classifieds, health, Food and Beverages, eCommerce and enterprise marketplace clients.
• Led keyword research, on-page optimisation, and link-building strategies that achieved first-page rankings on Google, Yahoo, and MSN for competitive industry keywords

BS - Information Technology - PIMSAT Institute of Higher Education