Asad Shakil

Results-driven Digital Marketing & SEO Manager with 7+ years of experience delivering measurable growth through SEO, Technical SEO, GEO (Generative Engine Optimization), AIO (AI Optimization), and Performance Marketing. Proven expertise in planning, executing, and optimizing high-performing campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Amazon Ads, and LinkedIn Ads. Currently working with MME-pro®, a certified Google Partner marketing agency in Germany, leading SEO, SEA, Local SEO, and AI search optimization for clients across the DACH region.

Extensive experience managing digital marketing strategies for Germany, the UK, the USA, the UAE (Dubai), Pakistan, and Malaysia, with expertise in Shopify, WooCommerce, WordPress, Google Analytics 4, Google Tag Manager, and conversion optimization. Strong track record of increasing organic visibility, improving AI search presence, generating qualified leads, and delivering measurable ROI through data-driven, multi-channel digital marketing strategies.

Digital Marketing & SEO Manager MME-pro® – Marketing Agency (Germany)Villmar & Saarbrücken, Germany

January 2022 – Present

As a Digital Marketing & SEO Manager, I lead end-to-end digital marketing strategies for B2B and B2C clients across the DACH region (Germany, Austria, and Switzerland). My role focuses on driving sustainable organic growth through advanced SEO, AI search optimization (AIO/GEO), and high-performing paid advertising campaigns. I collaborate with cross-functional teams to improve online visibility, increase qualified traffic, and maximize return on investment across multiple digital channels.

Key Responsibilities & Achievements:

• Led complete SEO strategies, including Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO for German businesses.

• Developed and implemented GEO (Generative Engine Optimization) and AIO (AI Optimization) strategies for AI search platforms.

• Optimized websites for Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity AI to improve AI-generated brand visibility.

• Managed Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram) campaigns with strong ROI.

• Conducted multilingual keyword research (German & English) for local and international SEO campaigns.

• Planned and executed Local SEO campaigns, including Google Business Profile (Google My Business) optimization.

• Implemented structured data (Schema Markup) to improve rich results and AI search visibility.

• Managed Shopify, WordPress, and WooCommerce websites with SEO best practices.

• Built high-authority backlink campaigns, resulting in 50–70% organic traffic growth for multiple clients.

• Improved keyword rankings, Core Web Vitals, crawlability, and website indexing.

• Created monthly SEO, Google Ads, and digital marketing performance reports using Google Looker Studio.

• Collaborated with developers and content teams to improve website performance and user experience.

• Monitored Google Search Console, Google Analytics 4, and SEO tools to identify growth opportunities.

• Delivered successful digital marketing strategies aligned with business goals and lead generation objectives.

Digital Marketing & SEO Manager

Zero Healthcare

Pakistan | Dubai | Malaysia

August 2019 – December 2021

As a Digital Marketing & SEO Manager, I managed digital marketing operations across multiple international markets, focusing on e-commerce growth, search engine optimization, and paid advertising. I was responsible for increasing organic visibility, improving conversion rates, and scaling revenue through data-driven marketing strategies.

Key Responsibilities & Achievements:

• Managed SEO and digital marketing campaigns across Pakistan, UAE (Dubai), and Malaysia.

• Planned, launched, and optimized Google Ads, Meta Ads (Facebook & Instagram), and Amazon Ads campaigns.

• Increased organic traffic through technical SEO, content optimization, and high-quality backlink acquisition.

• Built authority backlinks (DA 70–90) to improve search rankings and domain authority.

• Conducted keyword research and competitor analysis using industry-leading SEO tools.

• Performed Technical SEO, including XML sitemaps, canonical tags, robots.txt, schema markup, and indexing optimization.

• Optimized product pages and category pages for higher search visibility and conversions.

• Configured and managed Google Analytics 4, Google Tag Manager, Search Console, and Yoast SEO.

• Improved website speed, Core Web Vitals, and overall SEO performance.

• Managed conversion tracking, remarketing campaigns, and lead generation funnels.

• Worked closely with content, design, and development teams to execute integrated marketing campaigns.

• Monitored campaign performance and prepared detailed performance reports with actionable insights.

• Achieved significant improvements in organic rankings, website traffic, and paid advertising ROI.

Core Skills

• Digital Marketing Strategy

• Search Engine Optimization (SEO)

• Technical SEO

• Local SEO

• International SEO

• GEO (Generative Engine Optimization)

• AIO (AI Optimization)

• Google AI Overviews Optimization

• Google Ads (Search, Display, Performance Max)

• Meta Ads (Facebook & Instagram)

• Amazon Ads

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Search Console

• Google Looker Studio

• Keyword Research & Competitor Analysis

• Schema Markup

• Shopify SEO

• WordPress SEO

• WooCommerce SEO

• Link Building & Digital PR

• Conversion Rate Optimization (CRO)

• AI Search Optimization

• Content Strategy

• Performance Marketing

• E-commerce Marketing

Education

University of Gujrat — Gujrat, Pakistan

Bachelor of Science (BS) in Software Engineering

CGPA: 3.7 / 4.0

Graduated: 2017

Professional Certifications

• Google Certified Digital Marketing & SEO Professional

• Advanced Digital Marketing & Campaign Management

• Google Ads (Search & Display)

• Google Analytics 4 (GA4)

• Generative Engine Optimization (GEO) Specialist

• AI Optimization (AIO) Specialist

• Technical SEO & International SEO

• Google Business Profile (Local SEO) Optimization

• Schema Markup & Structured Data Implementation