Nagina Akram

Results-driven Google Ads Specialist with 3+ years of experience managing and optimizing Search, Display, Video, Shopping, and Performance Max campaigns. Proven track record of driving high-quality leads and measurable ROI for B2B and B2C clients across international markets, including the USA, Canada and Australia. Highly skilled in Conversion Tracking (GA4, GTM), Data Analysis, and Campaign Strategy—able to take ownership of Campaign Performance and deliver results with minimal oversight.

Google Ads Expert at Binary Marvels (2024-12 – Present)

• Planned, launched, and optimized multi-channel Google Ads campaigns (Search, Display, Shopping, P-Max) for B2B and B2C clients.
• Managed monthly ad spends over $13,000 with consistent ROI improvement.
• Implemented GA4 and GTM-based tracking for Phone Calls, Form Submissions, and Ecommerce Sales.
• Delivered strategic reports and performance insights to improve campaign outcomes.

Google Ads Expert at Construction Estimating Services, USA (2024-05 – 2024-11)

• Developed Search and Performance Max campaigns to drive high-quality B2C leads.
• Managed $4,500+ monthly budgets and improved conversion rates while reducing CPA.
• Set up accurate conversion tracking to measure Quote Requests and Phone Calls.

PPC Expert at Al-Jaleel Packaging Company (2022-12 – 2024-03)

• Executed Search and Bing Ads campaigns for packaging products.
• Increased client conversions by optimizing keywords, ad copies, and bidding strategies.
• Improved CTR by 9% and reduced CPC by 22% through data-driven A/B testing.

Bachelor's in Business Administration (Continue) – Virtual University of Pakistan