Asher Qureshi
Sr Ui UX Designer
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About
Senior UI/UX Designer with 5+ years of experience designing scalable web and mobile applications, SaaS platforms, and digital products. Specialized in end-to-end product design, from research and user flows to high-fidelity UI and developer handoff. Experienced in working independently across multiple projects while collaborating with cross-functional teams and international clients.
Now expanding into AI-assisted design workflows and front-end implementation thinking to deliver faster, smarter, and more efficient product experiences.
Experience
Senior UI/UX Designer at Duseca Software (2025-04 – Present)
Lead the complete design lifecycle for mobile apps, web apps, and SaaS platforms
- Handle 4–6 projects simultaneously, maintaining high quality under tight deadlines
- Design user flows, wireframes, and high-fidelity UI based on research documentation
- Build complete design systems, components, and visual identities from scratch
- Collaborate with developers and PMs for smooth implementation and delivery
- Participate in client meetings to refine requirements and align product vision
- Ensure consistency across platforms with scalable design decisions
- Mentor junior designers and support team skill development
Design Team Lead – UI/UX at Adrem Technologies (2023-03 – Present)
Led UI/UX design for a fleet management SaaS product (web + mobile)
- Managed and mentored a team of designers
- Collaborated with developers and stakeholders to deliver scalable solutions
- Redesigned and improved enterprise-level systems for international clients
- Defined UX strategies, flows, and product structure
- Played a key role in product decision-making and usability improvements
UI/UX & Graphic Designer at iMobilize (2021-10 – 2023-02)
Designed social media campaigns and branding assets
- Designed social media campaigns and branding assets
- Created landing pages and marketing visuals
- Designed a 30+ screen CMS system for a football organization
- Ensured design consistency across multiple client projects
WordPress Designer at Modride (2021-05 – 2021-09)
Designed social media campaigns and branding assets
- Designed social media campaigns and branding assets
- Created landing pages and marketing visuals
- Designed a 30+ screen CMS system for a football organization
- Ensured design consistency across multiple client projects
UI/UX & Web Designer at Cryptowaretech (2020-09 – 2021-04)
Designed web and mobile applications with focus on dashboard design
- Designed a 100+ screen CMS dashboard (web + mobile responsive)
- Created eCommerce websites and social media content
- Worked with international clients on product design and UX
Education
BS in Mass Communication – VU of Pakistan (2024-10 – 2028-10)
