Aurangzeb Imran

Creative Head & Social Media Leader with extensive experience in broadcast, digital media, branded content, and social media management. Experienced in leading creative teams, developing integrated content strategies, directing video productions, managing social media platforms, and delivering high-impact campaigns. Currently leading creative and social media operations across multiple healthcare and aesthetics brands, managing a team of 25+ professionals across design, video, production, branding, influencer marketing, podcasts, exhibitions, and advertising.

Strong expertise in creative direction, visual storytelling, content strategy, team leadership, and end-to-end campaign execution.

Creative Head & Social Media Head - Institute Cosmetique

(2026)

Brands: Skin Sciences | QHC | Institute Cosmetique

• Head of Creative and Social Media operations across all associated brands.
• Lead and manage a team of 18 creative and media professionals.
• Oversee complete social media strategy, content planning, creative direction, and execution.
• Supervise graphic design, video editing, photography and video shoots, branding, exhibitions, influencer content, podcasts, and advertising campaigns.
• Lead creative concepts from initial idea and storyboard through production, editing, approval, and final delivery.
• Manage social media content across multiple brand platforms while maintaining consistent brand identity.
• Direct influencer campaigns and branded video productions to strengthen audience engagement and brand awareness.
• Oversee podcast production, including creative planning, shoot direction, visual setup, and post-production.
• Supervise exhibition and event-related creative requirements, including branding and promotional material.
• Manage advertising creatives and ensure all campaign content meets creative and brand standards.
• Coordinate daily workflow, task allocation, quality control, and performance of the creative team.
• Work closely with management and relevant departments to translate business objectives into creative campaigns.

Creative Head & Social Media Head - Express News

(2021 - 2026)

• Coordinate with Lahore newspaper press ad departments to ensure timely and accurate advertisement placements.
• Supervise the creation of on-screen visuals, with final approval given before airing.
• Manage coordination with programming teams in Islamabad and Karachi for content planning and alignment.
• Review and approved all on-screen elements to ensure quality and brand consistency.
• Led the Lahore-based creative team of 35 members, managing projects from concept development to final delivery.
• Direct and supervised the shoot and editing of paid marketing ads to maintain creative standards.
• Producer of Express News Digital show.
• Define and led strategic creative visions that aligned with brand and campaign goals across various platforms.
• Manage and mentored cross-functional creative teams, including overseeing daily operations and coordinating shift schedules to ensure optimal coverage and workflow.
• Directe end-to-end creative execution, ensuring on-time delivery, quality control, and adherence to brand standards.
• Control project budgets, optimizing resource allocation while maintaining creative excellence.
• Ensure all creative output met high standards of quality, consistency, and brand alignment.
• Act as a key liaison with clients and stakeholders, translating business needs into creative strategies and presentations.

Content Producer - NEO NEWS

(2018 - 2021)

• Associtae producer
• Producer of Ramzan Transmission (2020)
• Content Producer & Associate Producer for the current affairs show Live with Nasrullah Malik (2020)

Cell Specail Repoter - Star Asia News

(2016 - 2018)

• Special Reporter – Election Cell
• Covered election campaigns, conducted interviews with political figures,
• Delivered live reports from polling stations. Provided in-depth analysis and on-ground updates during national and local elections.

Real Estate Marketing Manager

• Represented both buyers and sellers in residential real estate transactions, handling the full process from initial consultations and property showings to inspections, negotiations, and closings, while ensuring a seamless client experience.
• Proactively generated new leads through cold calling, follow-ups, and outreach campaigns, consistently building a strong pipeline of potential clients.
• Built and maintained a referral-driven network by offering personalized market insights, strategic advice, and responsive communication, resulting in repeat business and client referrals.

Bachelors - Mass Media Communication - LAHORE LEADS UNIVERSITY (2016 - 2020)

FA - PUNJAB COLLEGE (2014 - 2016)