Ayesha Butt

Digital Storyteller, Content Strategist & Leader with 13+ years of overall experience in content creation, writing, and education, including 5+ years of specializing in viral, multi-million-view campaigns across YouTube, Snapchat, and Facebook. A hybrid creative and analyst who translates audience psychology, data-driven optimization, and platform algorithms into repeatable organic growth. A proven team leader and educator skilled in aligning cross-functional talent and exceeding performance targets.

Senior Content Curator - Infinity Media - Lahore

(2025-02 - 2026-03)

• Team Leadership: Led, mentored, and managed a cross-functional team of creators, writers, and editors to meet strict platform targets.
• Snapchat Shows: Spearheaded content curation and high-retention narrative structuring for official mobile-first Snapchat Shows.
• YouTube Strategy: Developed high-performing content frameworks and retention-optimized structural outlines for long-form video.
• Facebook Growth: Curated and positioned platform-specific assets to maximize shareability, community engagement, and organic reach.
• Data Curation: Analyzed real-time platform metrics and audience data to identify viral trends and scale multi-million-view campaigns.

Senior Content Curator - Daily Vertex / Social Plug - Lahore

(2019-07 - 2024-11)

• Team Management: Built, trained, and led a high-performing creative team, establishing efficient production workflows.
• Snapchat Programming: Curated and structured high-retention content for a diverse portfolio of official Snapchat Shows.
• YouTube Frameworks: Engineered retention-optimized structural outlines for long-form YouTube videos to maximize Watch Time.
• Facebook Strategy: Designed platform-specific curation strategies to drive organic sharing and community engagement.
• Trend Analysis: Monitored real-time audience data and metrics to identify and capitalize on viral pop-culture trends.
• Performance Tuning: Analyzed viewer drop-off analytics to continuously refine content hooks and narrative pacing.

Senior Content Writer - Jahangir Book Depot - Lahore

(2018-01 - 2019-05)

• Content Development: Authored and edited high-quality educational textbooks, manuscripts, and instructional materials tailored to institutional curricula.
• Cross-Functional Collaboration: Partnered with printing and packaging teams to ensure accurate design layout, structural formatting, and print readiness.
• Quality Assurance: Maintained rigorous editorial standards, ensuring all published educational content was accurate, clear, and pedagogically sound.

Senior Academic Content Strategist - Albakio International - Lahore

(2015-01 - 2017-11)

• Curriculum Strategy: Designed comprehensive academic content frameworks and curriculum roadmaps for educational institutions.
• Product Development: Led the conceptualization of new educational book series, aligning content with evolving market needs and pedagogical trends.

English Coordinator - The Beaconhouse School System - Lahore

(2013-09 - 2014-12)

• Teacher Training: Conducted professional development workshops to elevate instructional quality and student engagement strategies.
• Curriculum Alignment: Monitored academic progress and refined learning objectives to meet regional and international educational standards.

English Teacher / Coordinator - The City School - Lahore

(2011-08 - 2013-03)

• Dual-Role Management: Handled active classroom instruction while simultaneously coordinating departmental resources and exam schedules.
• Stakeholder Alignment: Facilitated parent-teacher collaborations and peer evaluations to maintain a high-performing academic environment.

English Teacher - The Educators School - Lahore

(2011-01 - 2011-06)

• Instructional Delivery: Cultivated a high-engagement learning environment, teaching English grammar, literature, and comprehension skills.
• Lesson Planning: Developed structured, daily lesson plans aligned with the school's core academic curriculum.

Master's - English Language Teaching (ELT) - University of Management & Technology

Bachelor - Arts - Standard College of Commerce