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SOCIAL MEDIA CONTENT STRATEGIST
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About
Results-driven media professional with over 15 years of extensive experience in Television and Digital Media, working with leading media organizations including CNBC Pakistan, JAAG TV, SAMAA TV, and BOL TV. Highly adaptable and innovative, with a proven ability to navigate fast-paced, high-pressure environments while maintaining strong professional standards and ethical boundaries. Recognized for delivering high-quality content, managing evolving challenges effectively, and contributing to organizational growth.
Now seeking a challenging senior role that leverages deep industry expertise, enhances digital and broadcast impact, and supports continued professional development.
Experience
Youtube and Social Media Executive - DIGITAL MEDIA at SAMAA TV (2019-11 – Present)
Started Working with 4M Subscribers. Now at 14M
- Worked on Major Media Campaigns
- Worked on YouTube CMS ( Content Management System)
- Created Digital Assets for YouTube
- Managing all YouTube and Social Media Related Queries
- Brainstorming With Team for Better Ideas and Execution.
Producer Editing at BOL TV (2018-02 – 2019-11)
- Worked on Special Packages On Aired on Television.
- Created Major Celebrities, Politicians, Profile Packages
- Created Promotional Campaign Videos.
- Created DIY Videos for In-House News Management System
Promo Producer at SAMAA TV (2017-05 – 2017-09)
- Produced Multiple Television Show Promos.
- Worked as Director and Editor
- Creating News Packages, Promotion, Live Shows
- News Packages, Promotion, Live Shows
Assistant Producer- Infotainment/Promotions at JAAG TV (2013 – 2017)
In This Time Period Worked as an Assistant Producer Infotainment and As Assistant Promo Producer.
- Worked as and Assistant Director/Producer for Television Shows
- Conducting Scene Division, Casting, Story Boarding, Mood Boarding
- Assisting Promo Producer, Producing all Television Show Promos and Special Event
- Editing Marketing Content ( Commercials, Branding, Logo Placement etc
Education
Master's in Human Resource Management MHRM – University Of Karachi UoK (2015 – 2017)
Bachelor's in Commerce – University Of Karachi UoK (2012 – 2014)
Intermediate Education in Commerce – Siraj Ud Daullah Government College (2010 – 2011)
Secondary Education in Computer Science – The Educator's Professional Campus (2008 – 2009)
