Azan Akthar
TikTok Shop Operations & Performance Specialist
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About
Results-oriented TikTok Shop Operations & Performance Specialist with 2+ years of experience driving e-commerce growth through creator-led strategies and platform optimization. Proven success in scaling multiple brands to $4M+ GMV using TikTok Shop, affiliate marketing, and data-driven decision making. Expertise in Shopify integrations, catalog optimization, and performance analytics.
Experience
TikTok Shop & Influencer Marketing Specialist - Upwork - Remote
(2025-01)
- Managed full-cycle TikTok Shop operations including product listings, pricing strategy, and storefront optimization
- Led affiliate campaigns by onboarding creators, managing product seeding, and tracking performance metrics
- Integrated Shopify systems to ensure seamless inventory syncing and order processing
- Improved conversion rates and CTR through continuous A/B testing and data-driven listing optimization
- Built and maintained tracking dashboards using Google Sheets for campaign and creator performance
TikTok Shop & TikTok Ads Manager - Focus Ranker - Pakistan
(2024-02)
- Oversaw SKU management and optimized product catalogs for higher visibility and sales
- Monitored shop health metrics and implemented improvements to boost performance KPIs
- Designed reporting dashboards to identify trends and growth opportunities
- Collaborated with marketing teams and creators to execute high-performing campaigns
- Contributed to generating over $4M+ GMV across multiple e-commerce brands
Influencer Marketing Research & Outreach - SWANK A POSH - USA
(2025-08)
- Developed targeted influencer databases across TikTok, Instagram, and YouTube
- Analyzed engagement rates, audience quality, and performance data to identify top creators
- Built scalable outreach systems to support consistent influencer partnerships and brand growth
Education
Bachelor of Business Administration - Quaid-i-Azam University (2020 - 2024)





