Baiza Iftikhar

Motivated Marketing Intern with hands-on experience in content marketing, on-page SEO, and social media campaign execution, eager to support live marketing and business development projects involving outreach, client communication, and campaign coordination. Skilled in market research, competitor intelligence, and CRM/data management, with strong email etiquette for drafting business proposals and client messages. Comfortable using ChatGPT and other AI-powered tools for automation, Canva for design, and Google Sheets for reporting.

Builds PAS/AIDA-based content and TOFU/MOFU/BOFU funnel strategies aligned with the customer journey, bringing strong ownership, attention to detail, and a fast-learning mindset to any fast-paced team.

Digital Marketing Strategist (Freelance Project) at Velvet Delights (2026-05 – Present)

Built a complete digital marketing strategy for Velvet Delights, covering content marketing, on-page SEO, and social media.

• Mapped the customer journey and funnel strategy across TOFU, MOFU, and BOFU stages to guide content and messaging.
• Planned and wrote blog content, social media captions, website copy, and promotional messaging aligned with the brand voice.
• Performed on-page SEO tasks including meta titles, meta descriptions, headings, internal linking, alt text, and keyword targeting.
• Used ChatGPT for content ideation, Canva for post design and a mini social media campaign, and Google Sheets for content calendar planning and reporting.
• Set up a basic weekly performance tracking sheet (impressions, clicks, CTR, leads) and designed sample email flow content for the awareness, consideration, and conversion stages of the funnel.

BS Computer Science (BSCS) in Computer Science – Virtual University of Pakistan (2027-05)