Mian Umar

Results-driven Performance Marketer and Growth Architect with over 7 years of experience managing $3M+ in aggregate ad spend across Meta, Google, and TikTok. Proven track record in scaling D2C brands through advanced funnel architecture, Shopify optimization, and data-driven tracking (GA4/GTM). Specialist in achieving high-ROAS outcomes for healthcare and apparel sectors through cinematic content strategy and technical SEO.

Performance Marketing - Herbiotics Health Care - Faisalabad, Pakistan

(2025-04 - 2026-04)

• Lead performance marketing strategies for a premier healthcare brand, focusing on high-ROAS scaling across Meta and TikTok.
• Conduct deep competitor analysis (Nutrifactor, Nurture Pharma) to identify and capture market share in the nutraceutical space.
• Optimize full-funnel tracking and attribution to ensure data-backed scaling of D2C sales.

Marketing Manager - UNI-Guide Consultancy Services Pvt. Ltd. - Faisalabad, Pakistan

(2024-08 - 2025-03)

• Developed and executed marketing strategies to increase brand awareness
• Managed Meta, Google, and TikTok ad campaigns
• Improved conversion rates through data-driven optimization
• Implemented SEO strategies to enhance search rankings

Marketing Manager - Eposh.pk / Linen.com.pk - Faisalabad, Pakistan

(2021-12 - 2024-06)

• Increased sales through targeted digital advertising campaigns
• Researched and implemented innovative ad creatives
• Optimized website performance and user experience
• Managed SEO to drive organic traffic growth

Marketing Manager - Planet Textile / DreamOn - Faisalabad, Pakistan

(2020-10 - 2021-11)

• Executed multi-channel marketing campaigns
• Analyzed campaign performance and improved ad efficiency
• Created engaging ad content and conducted R&D for creatives

Social Media Manager - My Homes Store - Faisalabad, Pakistan

(2018-08 - 2020-10)

• Managed social media platforms and increased engagement
• Handled Shopify product listings and inventory updates
• Designed promotional graphics and marketing materials
• Conducted market research for product trends

Bachelor - Government College University, Faisalabad (2018)