Mian Umar
Results-driven Performance Marketer and Growth Architect
About
Results-driven Performance Marketer and Growth Architect with over 7 years of experience managing $3M+ in aggregate ad spend across Meta, Google, and TikTok. Proven track record in scaling D2C brands through advanced funnel architecture, Shopify optimization, and data-driven tracking (GA4/GTM). Specialist in achieving high-ROAS outcomes for healthcare and apparel sectors through cinematic content strategy and technical SEO.
Experience
Performance Marketing - Herbiotics Health Care - Faisalabad, Pakistan
(2025-04 - 2026-04)
- Lead performance marketing strategies for a premier healthcare brand, focusing on high-ROAS scaling across Meta and TikTok.
- Conduct deep competitor analysis (Nutrifactor, Nurture Pharma) to identify and capture market share in the nutraceutical space.
- Optimize full-funnel tracking and attribution to ensure data-backed scaling of D2C sales.
Marketing Manager - UNI-Guide Consultancy Services Pvt. Ltd. - Faisalabad, Pakistan
(2024-08 - 2025-03)
- Developed and executed marketing strategies to increase brand awareness
- Managed Meta, Google, and TikTok ad campaigns
- Improved conversion rates through data-driven optimization
- Implemented SEO strategies to enhance search rankings
Marketing Manager - Eposh.pk / Linen.com.pk - Faisalabad, Pakistan
(2021-12 - 2024-06)
- Increased sales through targeted digital advertising campaigns
- Researched and implemented innovative ad creatives
- Optimized website performance and user experience
- Managed SEO to drive organic traffic growth
Marketing Manager - Planet Textile / DreamOn - Faisalabad, Pakistan
(2020-10 - 2021-11)
- Executed multi-channel marketing campaigns
- Analyzed campaign performance and improved ad efficiency
- Created engaging ad content and conducted R&D for creatives
Social Media Manager - My Homes Store - Faisalabad, Pakistan
(2018-08 - 2020-10)
- Managed social media platforms and increased engagement
- Handled Shopify product listings and inventory updates
- Designed promotional graphics and marketing materials
- Conducted market research for product trends
Education
Bachelor - Government College University, Faisalabad (2018)
