Bintezahra Khan

Result-driven and highly analytical Content Writer and SEO Specialist with 6 years of expertise in crafting high-ranking digital content and executing end-to-end SEO strategies. Proven track record of boosting organic traffic, improving search engine rankings, and translating complex technical/scientific concepts into engaging, user-friendly content. Eager to leverage advanced search optimization skills to drive growth for Texas Lab Technologies.

Senior SEO & Technical Content Specialist (2020-01 – Present)

• Designed and executed an organic content strategy that increased overall website traffic by over 45% within 12 months.
• Conducted extensive keyword research and search intent analysis to create highly optimized blogs, whitepapers, and landing pages.
• Collaborated with technical and product teams to simplify complex medical, laboratory, or tech concepts into high-converting copy.
• Monitored monthly organic performance metrics using Google Analytics and SEMrush, adjusting strategies to maintain top 3 Google rankings for core commercial keywords.

Content Writer & SEO Executive (2018-01 – 2020-12)

• Managed the end-to-end content calendar, producing 10+ high-quality, SEO-optimized articles per month.
• Optimized existing on-site content, including meta tags, headers, and internal linking structures, resulting in a 25% bounce rate reduction.
• Executed white-hat link-building campaigns and guest-posting strategies to improve domain authority.

Bachelors Degree