SEO Specialist | Organic Growth Specialist
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Results-driven SEO Specialist with 2+ years of progressive experience in technical SEO, on-page optimization, off-page link building, and semantic content strategy. Proven track record of dramatically increasing organic traffic — from 700 to 3,400+
monthly visitors in 6 months for healthcare and service-based websites. Skilled in resolving critical technical issues, conducting data-driven audits, and aligning SEO execution with business growth objectives.
SEO Specialist | MedsNexus Sep 2025 – Present
▸ Develop and execute on-page and off-page SEO strategies for healthcare websites, improving organic visibility and keyword rankings
▸ Conduct in-depth keyword research based on user intent, search trends, and competitor gaps for blogs and commercial pages
▸ Create detailed SEO content briefs and collaborate with writers to ensure proper structure, keyword placement, and internal linking
▸ Perform technical SEO audits addressing crawlability, indexing, metadata, broken links, and Core Web Vitals
▸ Implement internal linking architecture to improve topical authority and site relevance
▸ Monitor performance via Google Search Console, Analytics, Ahrefs, and SEMrush to identify growth opportunities
SEO Analyst | IKSolutions Apr 2025 – Sep 2025 · Concurrent with Digipath
▸ Conducted comprehensive keyword research and competitive analysis to identify high-value ranking opportunities
▸ Built high-authority backlinks through strategic outreach to improve domain authority
▸ Generated regular performance reports on rankings, traffic, and domain authority for stakeholder reviews
SEO Associate | Digipath Sep 2024 – Aug 2025
▸ Led on-page and off-page SEO campaigns to improve Google rankings for multiple client websites
▸ Investigated and resolved critical SEO issues in collaboration with development and content teams
▸ Recommended website architecture improvements and content restructuring to boost target keyword positions
▸ Built quality backlinks via strategic outreach to authority websites and blogs
▸ Supported content and design teams in adopting SEO best practices
▸ Performed competitor keyword analysis to uncover new ranking opportunities
SEO Executive | K2 Peak Technologies Jan 2024 – Sep 2024
▸ Fixed critical security vulnerabilities causing a "Dangerous Website" browser warning, restoring safe access and user trust
▸ Implemented XML sitemaps, robots.txt, schema markup, and 301 redirects to optimize crawling and indexing
▸ Produced SEO-optimized blog and page content using semantic SEO strategies targeting clusters of related keywords
▸ Mentored junior SEO interns on best practices, audit workflows, and content optimization techniques
▸ Recommended website architecture, content, and internal linking improvements to boost SEO positions
▸ Created high-quality manual backlinks through targeted outreach, achieving a 100% index rate
▸ Produced monthly SEO audit reports and tracked performance metric
Bachelor of Science in Computer Science (BSCS) 2024
Islamia University, Bahawalpur
