Head of Marketing Department - Saleh Hussain Al Salamah Company - KSA
(2022-09)
Results-driven Head of Marketing with a strong track record of leading high-impact campaigns, building brand equity, and driving revenue growth by aligning strategic marketing initiatives with overall business objectives.
- Led brand expansion initiatives across multiple trade channels, achieving budget alignment and supporting growth targets.
- Designed and implemented SOPs to improve operational efficiency within the sales and marketing functions.
- Developed and executed sales and marketing strategies for private label and pharmacy-listed products, enhancing market presence in Saudi Arabia.
- Managed digital marketing campaigns and website redesign, optimizing visibility and contributing to increased sales.
Sales Director - Perfect General Trading Company - Pakistan
(2018-01 - 2022-08)
- Strengthened distributor infrastructure and coverage, reducing stock-out risks and enhancing market penetration.
- Developed promotional calendars and sales forecasts, conducting training sessions that improved team performance.
- Monitored sales performance across 2,400+ distributors, implementing corrective action plans that led to target achievement.
- Directed nationwide FMCG distribution operations, managing a large sales structure including RSMs, ZSMs, and distributors.
Sales Manager - Galaxy International - Kuwait
(2014-08 - 2017-09)
- Managed retail sales force planning, scheduling, and performance evaluations to align team efforts with sales targets.
- Implemented sales forecasting, stock clearance strategies, and profit margin improvements.
- Oversaw operational functions in warehousing, purchasing, and fulfillment to enhance service delivery and inventory management.
- Supervised sales and marketing operations, improving team productivity and execution standards.
General Manager - Al Assel Group - Kuwait
(2014-08 - 2017-09)
- Led private label brand development initiatives to enhance brand visibility and capture increased market share.
- Achieved 30% sales growth within one quarter through strategic planning and cost control measures.
- Restructured sales teams and implemented incentive programs to boost team motivation and drive results.
- Expanded product portfolio by onboarding international brands and enhancing supplier partnerships for greater market presence.
Field Sales Manager - Al Homaizi Food Industries - Kuwait
(2012-08 - 2014-07)
- Developed and executed sales plans, resulting in achievement of monthly, quarterly, and annual revenue targets.
- Negotiated product listings and visibility agreements, increasing brand presence in retail outlets.
- Managed sales operations across modern trade, wholesale, and key accounts, driving growth for multiple FMCG brands.
- Implemented sales tracking systems and handheld technology to improve reporting and route efficiency.
Head of Sales – FMCG - Al Aseel General Trading & Contracting Co. - Kuwait
(2011-04 - 2012-08)
- Collaborated with senior leadership on P&L management to inform strategic decisions.
- Analyzed sales and distribution data to create actionable plans for revenue target achievement.
- Led FMCG sales operations across all channels, ensuring alignment with business growth objectives.
- Expanded product portfolio by introducing international brands, enhancing market positioning.
Assistant Sales Manager - Boushahri Group Holding - Kuwait
(2007-01 - 2010-08)
- Optimized POSM utilization and negotiated contracts to enhance ROI across key accounts.
- Developed business plans, conducted SWOT analysis, and improved route-to-market strategies.
- Strengthened distribution through ensuring SKU availability and adherence to merchandising standards.
- Managed modern trade and HoReCa sales channels, driving significant revenue growth year-over-year.
Finance Controller (CBD) – Procter & Gamble Account - Ali Abdulwahab Sons Co. - Kuwait
(1997-10 - 2003-04)
- Facilitated monthly, quarterly, and annual financial closing processes, ensuring timely and accurate reporting.
- Oversaw financial controls for promotional activities, ensuring effective budgeting and reconciliation.
- Executed supplier account reconciliations, maintaining oversight on promotional expenditures.
- Processed debit/credit notes and maintained accurate financial records in ERP systems (AS400).
