Mohsin Ashraf

Results-driven corporate professional with a powerful blend of professional accounting background and extensive commercial experience within manufacturing and business sectors.

Certified Xero

Level 1 Associate and advanced ACMA (Managerial Level 2) candidate from ICMAP. Proven experience at Star Ceramics managing accounts payable, receivable, and general ledgers alongside a strong history of executing corporate marketing, contract negotiations, and top-performing business development strategies. Highly adept at bridging factory floor realities, cost models, and market pipelines to maintain secure records and drive corporate profitability.

Accountant at Star Ceramics (2022-01 – Present)

• Manage end-to-end accounts payable and receivable operations, assuring error-free voucher execution, ledger balancing, and strict cash reconciliations.
• Supervise vendor account relationships, cross-verify purchase orders, and lead customer collections to minimize late outstanding balances.
• Formulate operational expense overviews and analyze per-piece cost variations to support management in strategic planning and long-term business decision-making.

Sales Representative / Business Development Officer at Apple Furniture (2017-01 – 2022-12)

• Recognized as Top Performer within the commercial team by successfully securing high-value accounts and exceeding quarterly revenue baselines.
• Designed and executed aggressive regional sales strategies to deeply penetrate competitive markets and maximize localized product margins.
• Collaborated directly with corporate finance to monitor customer credit facilities, verify deposits, and maintain durable dealership relationships.

Business Owner (Managing Director) at Construction Ventures (2013-01 – 2017-12)

• Spearheaded overall commercial operations, handling brand identity developments and multi-channel marketing campaigns (digital, offline, and localized social media).
• Successfully identified, calculated risk for, and penetrated new local markets to secure highly profitable construction assignments.
• Negotiated key structural agreements, supplier contracts, and joint enterprise partnerships, taking full ownership of profit/loss declarations.

ACMA in Managerial Level 2 – Institute of Cost and Management Accountants of Pakistan (ICMAP) (2013-01 – 2013-12)

Bachelor in Commerce in B.Com – University of the Punjab (2011-01 – 2011-12)

Intermediate – Punjab College of Science (2009-01 – 2009-12)