Ejaz Akbar

Senior Operations,Hospitality,Marketing,and Sales professional with over 18 years of experience, specializing in project management, resource allocation, and multicultural team leadership. Adept at driving efficiency, reducing operating costs, and boosting productivity across various industries, including stock control, site management, and environmental issues. Proficient in P&L, GP, and housekeeping administrative functions such as scheduling, payroll, and HR.

Demonstrated ability to implement best business practices, achieve record EBITDA, and deliver award-winning performance. Seeking to leverage my expertise to contribute to the continued success and growth of WE PLAN LTD.

Head of Marketing and Sales & Operations at WE PLAN LTD (2023-05 – Present)

• Develop and implement a comprehensive Business strategy to increase brand visibility and market share.
• Conduct market research to identify new business opportunities and understand customer needs.
• Manage B2B marketing initiatives and develop relationships with key clients.
• Oversee the creation of marketing materials and ensure they align with the company's brand image.
• Manage the Business budget and ensure all marketing activities are cost-effective.
• Monitor and report on customer satisfaction and adjust marketing strategies as necessary.
• Coordinate with the sales team to generate leads and close deals.
• Utilize social media marketing techniques to increase engagement and reach.
• Oversee the recruitment and management of the team, fostering a culture of teamwork and motivation.
• Manage time effectively to ensure all tasks are completed in a timely manner.

Head Of Operations & Human Resource at ASIA ENTERPRISE P.L. (2021-03 – 2023-04)

• Managing budgets
• Recruiting, interviewing and hiring staff
• Analyzing productivity data and optimizing staffing and production capacity
• Using historical records to forecast future buying patterns
• Maintaining a working knowledge of their industry including challenges and opportunities in the sector
• Working closely with other heads of departments to improve efficiency
• Creating and delivering presentations
• Designing new processes to improve quality or increase productivity or profitability

Head of Operations & Marketing at TRIPLES ADVERTISMENT AGENCY (2019-11 – 2021-03)

• Managed branding campaign and event marketing initiative in print, video, web and social media
• Oversaw development of traditional and social media marketing campaign to drive sale and customer engagement
• Coordinated teams of design and implementation professionals to manage a project objective
• Leveraged YouTube and other viral marketing tools and channels to generate buzz
• Conduct and evaluate market research to adjust marketing strategy to meet changing market and competitive conditions
• Created official company page on various social media platforms to facilitate interaction with customers.

General Manager Operations at THE KITCHEN OF KNIGHTSBRIDGE (2018-11 – 2019-07)

• Oversaw overall operational, financial, and staff management to uphold the highest company reputation standards.
• Planned and delivered all restaurant services, including food and beverages.
• Actively sought customer feedback to enhance service quality.
• Provided on-the-job coaching and performance management for team members.
• Developed the restaurant business plan, surveying demand, evaluating competitors, and preparing financial, marketing, and sales projections.
• Met financial objectives by establishing relationships, preparing forecasts and budgets, analyzing variances, and implementing corrective actions.
• Controlled purchases and inventory, negotiating prices and contracts, and developing preferred supplier lists.
• Maintained operations by following policies and SOPs, implementing productivity and quality standards, and identifying system improvements.
• Monitored and improved customer satisfaction, evaluating food, beverage, and service offerings.
• Managed human resource objectives, including training, scheduling, coaching, and performance appraisal.
• Achieved company goals by embracing new requests and exploring opportunities for job enhancements.

General Manager Multi sites at COMPTOIR GROUP (2013-10 – 2018-11)

• Oversaw daily operations and participated actively in management.
• Organized front of house, back of house, floor, and kitchen staff.
• Managed planning, budgeting, and staff rosters, including P&L responsibilities.
• Conducted daily administrative tasks and ad-hoc duties.
• Provided regular feedback on customer satisfaction and service provision.
• Recruited, inducted, monitored, and developed new employees.
• Implemented and monitored new restaurant strategies.
• Conducted weekly stock takes and managed stock control and orders.
• Ensured compliance with employment law and company procedures.
• Focused on hiring and retaining quality service team employees.
• Identified and developed team members for leadership roles.
• Maintained employee records for compliance.
• Modified time-keeping, scheduling, and payroll as necessary.
• Managed front of house operations and maintained low controllable costs.
• Oversaw day-to-day cleaning operations and ensured proper inventory management.

Hospitality Duty Operations Manager at Westfield London (Europe's Largest Shopping Centre) (2008-09 – 2013-09)

Led operations for one of the busiest hospitality environments in Europe, located inside Westfield London, which experiences a daily footfall of over 100,000 visitors.

• Managed over 120 FOH and BOH staff, increasing to 150+ during peak/seasonal periods, across 13 partner restaurants
• Managed planning, budgeting, and staff rosters, including P&L responsibilities.
• Conducted daily administrative tasks and ad-hoc duties.
• Provided regular feedback on customer satisfaction and service provision.
• Recruited, inducted, monitored, and developed new employees.
• Oversaw and coordinated daily service logistics for cutlery, crockery, and dishware provisions across multiple outlets.
• Conducted weekly stock takes and managed stock control and orders.
• Ensured full compliance with employment laws, health & safety, and company SOPs
• Identified and developed team members for leadership roles.
• Maintained employee records for compliance.
• Modified time-keeping, scheduling, and payroll as necessary.
• Oversaw day-to-day cleaning operations and ensured proper inventory management

MBA in International Business – MBA-University Of Gloucestershire, England UK (2011 – 2011)

Post-Graduation Diploma in Business Administration – South Bank College, UK (2009 – 2009)

BS in Economics – University Of Karachi Pakistan (2007 – 2007)