El

I am a motivated, reliable, and hardworking professional with diverse experience in field and Learning & Development. I possess strong communication, organizational, and coaching skills, and am adaptable to new challenges, with the ability to work effectively in both team-based and independent environments.

Learning & Development Officer - Smollan Pakistan - Karachi, Pakistan

(2023-01)

• Conduct onboarding and induction training for new Brand Ambassadors, ensuring smooth integration and role readiness.
• Design and facilitate Permanent BA and Tactical Training Programs to enhance sales and operational performance.
• Deliver classroom, virtual, and field-based training sessions on product knowledge, sales techniques, customer service, and capability building.
• Develop training content, assessments, facilitator guides/learning materials aligned with business objectives.
• Create and upload learning modules, quizzes on the Learning Experience Platform (LXP) to support continuous learning and knowledge retention.
• Provide field coaching and on-the-job training to reinforce learning and improve performance.
• Monitor training effectiveness through assessments, feedback, field observations
• Create content for new product launches while ensuring alignment with brand guidelines and business objectives.
• Collaborate with the field team to stay updated on market trends, identify training needs, and tailor training sessions accordingly

BA Trainer - Reactivate Agency - Pakistan

(2022-04 - 2023-03)

I have joined Reactivate in April 2022, hired and trained resources for many projects like

• Ekaterra Event 2022 (Karachi)
• Cartoon Network school activity 2022 (Karachi and Lahore)
• Daraz Wholesale Market Activity 2022 (Karachi, Lahore, and Islamabad)
• Shan Expo 2022 (Lahore)
• 7up The Mashion Event 2022 (Karachi)
• 7up The Common Event 2022 (Lahore)
• Mc Donald's Activity 2022 (Karachi, Lahore and Islamabad)
• Shafaq oil in store permanent BA program 2022 (Karachi)
• CFA Society Event 2022 (Karachi)
• Blue band Magarine in-store activity 2022 till now (Karachi, Lahore, and Islamabad)
• 7up Karachi Eat Festival 2023 (Karachi)
• 7up Karachi Eat Festival 2023 (Islamabad)
• 7up Karachi Eat Festival 2023 (Lahore)
• Dalda EXPO 2023 (Lahore)
• Shan EXPO 2023 (Lahore)
• Dalda CBM University Career Fair 2023 (Karachi)
• Shan British overseas School Event 2023 (Karachi)
• Shan PECHS Wellness Event 2023 (Karachi)
• Loreal DDS activation 2023 (Karachi)

B.A Specialist - Smollan - Pakistan

(2018-10 - 2022-03)

Worked as a B.A Specialist in Smollan from Oct, 2018 till March 30th 2022. As a Line manager for 4 years at Smollan with In-store Unilever permanent BAs program projects:

• Skincare: Ponds and Glow & Lovely
• Haircare: Sunsilk, Dove, Tresseme, Clear, Lifebuoy
• Laundry: Surf Excel and Comfort
• Tea: Lipton
• Home and Hygiene: Domex and Vim

B.A - Smollan - Pakistan

(2018-04 - 2018-10)

Worked with SMOLLAN in April 2018 as a B.A and after 5 months I have been promoted as a B.A Specialist in Oct, 2018.

B.A - EMPACT UNILEVER PROJECT - Pakistan

(2014-09 - 2018-03)

B.A - COLOR STUDIO COSMETICS - Pakistan

(2014-01 - 2014-07)

Worked as a B.A in COLOR STUDIO COSMETICS for 6-7 months in 2014

CRO - KHAADI - Pakistan

(2012-01 - 2013-01)

CSR - CDGK call centre - Pakistan

(2010-01 - 2012-01)

Freelancer - Freelance - Pakistan

(2023-01)

Worked as a freelancer on different projects

• Graphic designing
• Content writing
• PPT

Bachelor of Arts - BA - Karachi University

Intermediate - Pre-Eng - Trinity Girls College

Matriculation - Science Group - Saman Education Institute