Faheem Ashfaq

Results-driven Salesforce specialist with deep expertise in both Marketing Cloud and Sales Cloud development. Skilled in building complex, logic-heavy solutions from advanced AMPscript email personalization and SQL-driven audience segmentation to Apex automation and Lightning Web Components. Delivered high-impact campaigns for 90,000+ subscribers with a 40% open rate, built 30+ journeys in Journey Builder, and accelerated campaign setup by 20% through reusable template frameworks.

Salesforce Marketing Cloud Developer at Business Solutions & Services (BSS) | Abbott (2024-02 – Present)

• Managed end-to-end email campaigns for 90,000+ subscribers, achieving a consistent 40% open rate through advanced AMPscript personalization, dynamic content blocks, and precise audience targeting.
• Engineered complex, logic-heavy AMPscript solutions for conditional rendering, lookup functions, and multi-variable personalization across all templates.
• Built responsive HTML/CSS email templates with AMPscript and dynamic content for maximum engagement across all devices.
• Conducted A/B testing on subject lines, content variations, send times, and audience segments to drive continuous improvement.
• Designed and deployed 30+ multi-step journeys using Data Extension entry, Salesforce entry, and API event triggers for real-time engagement.
• Created scheduled and triggered automations in Automation Studio for end-to-end campaign execution.
• Built reusable journey and email templates, cut campaign setup time by 20% and accelerating time-to-market.
• Built interactive CloudPages, SmartForms, and landing pages using HTML, CSS, JavaScript, AMPscript, and SSJS with SFMC APIs.
• Leveraged REST API for real-time triggered emails and dynamic external system integration with SFMC.
• Authored advanced SQL queries to manage Data Extensions and extract insights from Data Views (Subscribers, Bounces, Clicks, Opens).
• Configured publication lists, suppression lists, and preference centers for compliance and subscriber hygiene.
• Maintained Contact Builder data models and monitored KPIs, generating actionable reports for stakeholders.

Salesforce Sales Cloud Developer at Business Solutions & Services (BSS) | IT Asset Management Project (2024-08 – 2025-01)

• Built and optimized Apex classes, triggers, and test classes with 75%+ code coverage to automate complex business logic across Sales Cloud and Experience Cloud.
• Created Flows and automation processes to eliminate manual tasks and increase operational efficiency.
• Configured validation rules, custom objects, fields, and record types to meet business requirements.
• Designed and developed LWC components to enhance UI, improve workflows, and deliver seamless user experiences.
• Improved Experience Cloud navigation, achieving a 15% reduction in support tickets related to site usability.
• Configured Experience Site user access, profiles, and permission sets for secure portal interactions.
• Managed users, roles, profiles, and permission sets for secure and compliant system access.
• Performed data import and migration using Salesforce Import Wizard and data management tools.
• Built interactive dashboards and custom report types for real-time, analytics-driven decision-making.

BS in Computer Science – Lahore, Pakistan