Faisal Masud

With over 14 years of hands-on experience in marketing across diverse industries, I specialize in creating and executing seasonal campaigns that drive results. From starting at the grassroots level to managing cross-functional teams, I've gained a comprehensive understanding of consumer behavior, brand positioning, and market trends. My expertise in tailoring strategies for seasonal promotions, coupled with my adaptability and deep industry knowledge, allows me to craft impactful campaigns that resonate with audiences and deliver measurable success.

Marketing & Social Media Manager at The Power Cube & London Melt (2025-02 – Present)

The Power Cube offers complete solar solution including PV design, construction, installation, supervision, estimation, management and procurement services for residential, commercial and industrial clients. London Melt offers a wide range of fast food items in the local community of Wapda Town, Khayaban-e-Amin & surroundings.

• Develop and execute social media and offline marketing strategies to generate leads
• Design and manage content calendars for social media (Facebook, Instagram, LinkedIn)
• Run targeted ad campaigns (Meta Ads) to boost inquiries and conversions
• Create informative and engaging content around solar tech, benefits, and FAQs
• Collaborate with sales and technical teams to align marketing goals
• Track and analyze KPIs such as leads, engagement, and ROI
• Create and manage engaging daily content (photos, reels, stories, promotions)
• Grow brand presence on Instagram, TikTok, Facebook, and Google
• Coordinate with photographers and influencers for UGC and viral campaigns
• Plan promotions, discount offers, and seasonal campaigns
• Build partnerships with delivery apps (Foodpanda, etc.) and food bloggers
• Track and respond to reviews, comments, and DMs to ensure customer satisfaction
• Analyze reach, engagement, and audience growth; tweak strategy accordingly
• Support occasional event nights, brand activations, or street food festivals

Marketing & Operations Manager at Vista Global (Pvt.) Ltd. (2022-12 – 2025-01)

Vista Global incorporation is a modern food company that provides a range of confectionery & herbal products.

• Develop and implement comprehensive marketing plans across digital, retail, and distribution channels
• Conduct market research to identify trends, competitor strategies, and customer preferences
• Design campaigns for product launches, seasonal promotions, and retail activations
• Manage the company's digital presence including social media, SEO, and e-commerce platforms
• Collaborate with the sales team to create promotional materials and trade marketing activities
• Oversee packaging design, branding, and visual merchandising
• Analyze campaign performance and report ROI
• Manage and allocate the marketing budget effectively

Assistant Marketing Manager at The Superior Group (Pvt.) Ltd. (2021-01 – 2022-11)

The Superior Group is a National Conglomerate and is associated with education, media, healthcare, IT solutions, entrepreneurship development, global education, consultancy services, and social welfare.

• Launch University & College admission campaigns of over PKR 50 Million implementing thematic campaign using 360-degree tools
• Penetrated new market segments through launching new programs including School of Culinary Arts & School of Arts & Design
• Turned Superior University positive perception through uplifting social media presence to 3rd position from 5th position
• Revamped of Superior University identity with effective brand positioning for positive brand perception
• Achieved university, college & school social & digital media top positions with respect to same tier competition in terms of reach & engagement (monthly growth by 75%)
• Worked closely with liaison brand teams to develop marketing & brand plans, budget approvals & utilization along to ensure execution of merchandizing and advertising including TV, Print and digital
• Implementation of latest digital media tools for extended & vast digital reach
• Full responsibility for executing strategic marketing plans, internal and external communication, management of external vendors and managing the public relations function

Assistant Marketing Manager at Cinepax Cinema (Pvt.) Ltd. (2020-03 – 2020-12)

Cinepax is Pakistan's first dedicated National Cineplex Company having vast screening in 12 locations in 9 cities.

• Assisted Senior Marketing Manager to develop and implement social & digital media strategy & campaigns
• Evaluated social media insights to guide future social media campaigns and tools for effective utilization
• Published social media content across social media channels including Facebook, Instagram, Twitter, Linkedin and Youtube and drive maximum reach & engagement
• Stay connected & address customer queries on regular basis in coordination with relevant department & site teams
• Planning and monitoring the ongoing company presence on social media and implementing strategy to maintain position over competitors
• Developed & managed liaison with different brands to generate social media mileage and ultimate revenue leads
• Liaison with key e-commerce brands like Daraz, Goto & Careem for organic traffic generation and conversions

Marketing Specialist at Philips Pakistan - Appliances Division (MegaPlus Pakistan Pvt. Ltd.) (2019-05 – 2020-03)

The authorized distributor for Philips in Pakistan hosting a vast portfolio of all Philips products under one platform

• Responsible for online content update and achieving sales target (Achieved 13Million PKR sale during 2019 Q4 on Daraz)
• Creating and ensuring social & digital media presence through posts engagement & ultimate increased organic page likes & engagement over multiple social & digital media channels
• Developed and delivered creative marketing campaigns
• Preparing, planning and managing the publication of all publicity material
• Managed the delivery of appropriate mix of print, advertising, distribution, sales promotions, digital and social marketing
• Liaising with senior members of the program team including reporting on campaign plans, marketing activity and execution
• Production of all training materials (handouts, presentations and other documentation)

Sr. Marketing Executive at Ruba Digital (Pvt.) Ltd. (Haier Group) (2015-09 – 2019-02)

One of the fastest growing retail electronics chain with 200 stores network nationwide, offering a wide range of finest consumer electronics under Mustafeed Islamic financing (MIF) & Riba free facility.

• Looking after social & digital media by means of periodic content development, execution & analyzing over multiple social & digital media channels
• Execution of key marketing elements on wide retail network ensuring brand visibility & awareness
• Responsible for developing advertising & promotional campaigns and implementing marketing budget brand wise and product wise
• Coordination with advertising agencies for BTL/social & Digital Media Marketing
• Out-store and In-store branding with fascia and other components
• Planning and execution of Social and Digital Media Marketing activities by using available tools
• Effectively utilize PR & CSR activities to uplift brand images
• Award for Best Department Employee of the year 2017
• Collaboration with Marketing Manager in launch of viral video campaigns for social media pages

Marketing & Product Executive at Asia Foam (Pvt.) Ltd. (Haier Group) (2013-06 – 2015-08)

Committed of quality and vision providing luxury sleep helped attaining market leader position within very limited time period.

• Carrying out marketing researches & competitor analysis (sanitary, electronic and foam industry)
• Product and marketing vendor management in align with company objectives and competition
• Coordination with creative and media agency for efficient product development and marketing element designs
• Designing and execution of key marketing material (Giveaway & POS material)

Sr. Invigilator at British Council Pakistan (2012-05 – 2013-05)

The British Council is the UK's international organization for educational opportunities and cultural relations.

• Preparing seating plans for the candidates of GCE and ACCA examination sessions
• Ensuring all resources are available and managed during exam timings
• Supervising pool of invigilators for conduct of examination
• Responsible for filling procedures for quality assurance

MBA in Marketing – Institute of Management Sciences, Lahore (2011 – 2013)

BBA in Marketing – Institute of Management Sciences, Lahore (2009 – 2011)