Mahrukh Saeed
SOCIAL MEDIA MARKETING MANAGER
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About
Results-driven social media marketing professional with 3+ years of hands-on experience developing and executing multi-platform content strategies, managing paid and organic campaigns, and growing engaged online communities across three brands simultaneously. Founder of Olaya Naturals, built independently from brand identity through Shopify launch and organic growth strategy. Skilled in content planning, community management, influencer outreach, and performance analytics, with certifications in Google Digital Marketing, Meta Social Media Marketing, and Canva Design.
Seeking a Social Media Marketing Manager role to drive brand awareness and measurable engagement growth.
Experience
Founder & Brand Director - Olaya Naturals
(2025-06)
Developed and executed end-to-end social media strategy for a skincare brand built from the ground up, including brand identity, content direction, and a customer-focused Shopify storefront.
- Planned and published content calendars across Instagram and other platforms, using performance data and trend research to guide organic growth strategy.
- Ran influencer outreach and collaboration campaigns, managing creator communication, negotiations, and content delivery to expand brand reach.
- Tracked campaign performance through analytics tools, translating engagement data into actionable content and growth decisions.
Brand & Social Media Manager - Silk Heritage & Truck Tribe Logistics
(2022-01)
Managed end-to-end social media strategy and content calendars for two brands simultaneously, maintaining consistent brand identity across platforms.
- Created engaging content — graphics, reels, and stories — using Canva and Adobe Creative Suite to support marketing and engagement goals.
- Monitored performance through Meta Business Suite, using analytics to optimize engagement, adjust content strategy, and report on campaign results.
- Coordinated influencer partnerships and managed day-to-day brand communication across email and direct messaging channels.
Education
O Levels - Sciences - Beaconhouse School System (2027-01)
