Farha Hamdani

Strategic marketing and business growth professional with 10+ years of experience in brand strategy, digital growth, eCommerce, customer acquisition, and commercial operations. Driven by data, performance, and measurable growth, with expertise spanning marketing, analytics, financial and sales reporting, budgeting, and business operations. A hands-on leader focused on building brands, improving performance, and delivering sustainable commercial results.

Marketing Director of a Ecommerce Store at Daim Innovations LLC (2024 – Present)

Lead overall marketing strategy and digital growth initiatives for an eCommerce beauty business, with responsibility for brand development, customer acquisition, revenue growth, and online performance.

• Develop and execute integrated marketing strategies across Google Ads, Meta advertising, SEO, social media, content marketing, email marketing, and eCommerce channels.
• Manage and optimise paid advertising campaigns with a focus on ROAS, conversion performance, customer acquisition cost, and revenue growth.
• Oversee website optimisation, customer journey, product merchandising, landing pages, and conversion opportunities to improve the online shopping experience.
• Manage Google Analytics, Google Tag Manager, conversion tracking, and marketing performance reporting to support data-driven decision-making.
• Develop and implement customer acquisition and retention strategies across the eCommerce funnel, from awareness and engagement through purchase and repeat business.
• Manage brand positioning, promotional campaigns, seasonal campaigns, product launches, and digital content across multiple customer touchpoints.
• Oversee social media strategy, content planning, creative direction, promotional messaging, and audience engagement.
• Analyse customer behaviour, campaign performance, sales data, and market trends to identify opportunities for growth and optimisation.
• Manage relationships with vendors, technology providers, marketing partners, and other external stakeholders.
• Prepare sales, marketing, financial, and management reports, including Excel-based reporting and performance analysis.
• Coordinate vendor payments, invoicing, expense tracking, and financial documentation as part of broader commercial and operational management.
• Work across marketing, technology, operations, customer service, and finance functions to ensure alignment between marketing initiatives and overall business objectives.

Marketing Manager of a Ecommerce Store at INTERQUARK LLC (2018 – 2024)

Lead overall marketing strategy, brand positioning, customer acquisition, digital growth, and eCommerce initiatives aligned with business objectives.

• Develop and execute integrated marketing campaigns across Google Ads, SEO, social media, content, and digital channels.
• Drive customer acquisition, retention, conversion optimisation, and revenue growth through data-led marketing strategies.
• Oversee brand identity and consistency across digital channels and customer touchpoints.
• Manage marketing budgets and evaluate campaign performance, ROI, and commercial outcomes.
• Analyse market trends, customer behaviour, competitor activity, and campaign data to identify growth opportunities.
• Coordinate with vendors, external partners, and internal teams to ensure effective execution of marketing initiatives.
• Lead global social media strategy across LinkedIn, Instagram, Facebook, TikTok, Twitter/X, Snapchat, and other platforms.
• Increased social media generation by 46% annually through audience engagement and content strategies.
• Develop content strategies and oversee planning, creation, publishing, and community engagement.
• Prepare marketing, sales, and performance reports using data and Excel-based reporting to support management decision-making.
• Support commercial operations including vendor coordination, invoicing, payment follow-ups, and business reporting only if these are duties you personally perform.

Business Development Manager at EVENTCOMBO,INC. (2017 – 2018)

• Developed strategies to identify new markets, clients, revenue opportunities, and strategic partnerships.
• Generated and nurtured leads through LinkedIn, Sales Navigator, Lusha, email outreach, and bulk email campaigns.
• Managed the sales cycle from prospecting and qualification through negotiation and closing.
• Built relationships with clients, event organisers, venues, sponsors, and strategic partners.
• Conducted market and competitor research to identify growth opportunities.
• Collaborated with Marketing, Product, Operations, and Customer Support teams.
• Tracked sales pipeline, lead generation, KPIs, and revenue performance and prepared regular reports.
• Led and mentored business development team members

Marketing Manager at JobLogic Service Management Software (2016 – 2016)

• Supported customer engagement and relationship management across the JobLogic client base.
• Managed customer enquiries, identified needs, and communicated solutions to improve customer experience.
• Used customer feedback and insights to identify opportunities for product and service improvement.
• Maintained accurate customer records, interactions, issues, and resolutions through internal systems.
• Collaborated with internal teams to communicate customer needs and support service improvements.
• Contributed to customer satisfaction and retention through proactive communication and issue resolution.
• Developed strong experience in customer engagement, CRM, customer insights, communication, and relationship management.

Sales Professional at Digital Globe Services DGS (2015 – 2015)

• Managed inbound sales enquiries, converting prospects through consultative selling and effective objection handling.
• Consistently worked toward and exceeded sales targets.
• Built strong customer relationships and provided post-sales support.
• Maintained accurate CRM records and sales activity reports.
• Collaborated with internal teams to improve customer experience and sales performance.

Marketing Manager at Fouragain IT Services (2014 – 2015)

• Executed marketing campaigns promoting Bitcoin-related products and services.
• Created promotional discounts and marketing codes to drive customer acquisition and conversions.
• Managed customer communications and provided customer support throughout the purchasing journey.
• Developed promotional content and campaigns across digital channels.
• Monitored customer engagement and campaign performance to improve results.
• Used customer feedback to strengthen campaigns and overall customer experience.

Bachelor's in Commerce (2025)

Professional Certificate in Marketing & Marketing Management (2024 – 2025)