Farrah Nazir

Versatile HR and Business Development professional with 10+ years of experience spanning human resources management, digital marketing, sales leadership, and multicultural client servicing across Pakistan, UAE, and Malaysia-linked operations. Currently leading end-to-end HR operations for a 150+ employee organisation, covering full-cycle recruitment, onboarding, HRIS administration, payroll, and cross-departmental coordination. Combines strong people-management skills with a proven track record in strategic marketing, B2B business development, and team leadership.

Multilingual across 8 languages, with a strong interest in relocating to Europe to apply this cross-functional and cross-cultural expertise in an international setting.

Senior HR Manager at Enrichers Investment Group (Present)

• Independently manage the entire HR department for a workforce of 150+ employees across multiple departments and branches in Pakistan and the UAE.
• Lead end-to-end recruitment: sourcing candidates via Indeed, LinkedIn Recruiter, university career portals, and direct talent outreach; screening and shortlisting CVs for all departments including Business Development, IT, Customer Service, R&D, Marketing, and Admin.
• Conduct the full interview cycle — initial screening calls, panel interviews, and final interviews — maintaining accurate candidate and interview records.
• Manage onboarding end-to-end: biometric registration, offer and appointment letters, induction, and structured training for new hires and interns.
• Administer the myHCM HRIS platform for attendance, leave management, and payroll processing.
• Oversee the complete employee lifecycle, including transfers, resignations, and terminations, ensuring compliance with company policy.
• Act as the central HR liaison across all directors and department heads across Pakistan and UAE branches, reporting directly to the Chairman on workforce planning and HR performance.
• Maintain HR trackers, reports, and documentation using Google Sheets and internal systems.

Marketing & Business Development Director at Beyond Blue Travel and Tours (2022)

• Served as senior-most marketing and sales lead, overseeing all marketing, business development, and client acquisition strategies for a growing travel and visa consultancy.
• Led the marketing and social media team, directing campaign planning, digital content creation, and brand engagement across Facebook, Instagram, Google Business, and LinkedIn.
• Directed national and international sales operations, managing a performance-driven team handling B2B and B2C clients in the travel and immigration sector.
• Supervised CRM systems, lead tracking, and customer lifecycle management to optimise client conversion and retention.
• Oversaw sales-to-processing handovers, sales forecasting, weekly reviews, and KPI tracking for in-house and field teams.
• Represented the company at industry events and B2B meetings with real estate developers, education consultants, and recruitment agencies; reported directly to the CEO on performance and market trends.

Business Development & Marketing Executive at Pukat Digital (Malaysia-based Software Company) (2021 – 2022)

• Acted as the sole business representative for Pukat Digital in Pakistan, managing business development and digital marketing functions independently while reporting directly to the head office in Malaysia.
• Closed 50+ software development sales within one year, building a strong client base in Pakistan for a Malaysian tech company through consultative selling and outreach.
• Developed localised marketing strategies across social media and digital platforms, and managed client onboarding with the Malaysia-based development team.
• Built strong B2B relationships with SMEs and startups, pitching custom software, web development, and IT consultancy services; represented the company at university expos and tech meetups.

Assistant Manager → Branch Manager at Shaadee.pk (2018 – 2021)

• Promoted from Assistant Manager to Branch Manager in recognition of consistent high performance; led full branch operations across sales, customer support, admin, and marketing.
• Consistently ranked as the top-performing branch manager nationwide for exceeding monthly KPIs and customer retention goals.
• Onboarded, hired, and trained staff; implemented SOPs to streamline customer handling and team performance.
• Reported directly to the CEO on sales performance, client trends, and operational issues, providing strategic input for service improvements.

Office Manager at Connexis (Vehicle Tracking & Telematics, UAE) (2017 – 2018)

• Managed full operations of the Pakistan branch for a UAE-based vehicle tracking and telematics solutions company, including HR, payroll, attendance, and performance evaluations.
• Acted as key liaison between the Pakistan office and UAE headquarters, supervising cross-functional teams across sales, technical support, and customer service.
• Recruited and trained staff for client onboarding, installation coordination, and after-sales support.

Admission Officer at Quaid-e-Azam College of Science & Commerce (2013 – 2016)

• Closed 400+ student admissions in a single academic session, setting a new record in the college's 18-year history.
• Developed structured follow-up strategies via calls and SMS campaigns, increasing lead conversion and retention.
• Handled complete admission processing and trained new admission staff to ensure consistency and accuracy.

Customer Support Representative at PTCL (2012 – 2013)

• Handled high-volume inbound calls in a telecom call centre, resolving connectivity and hardware issues and logging cases via CRM in line with SLAs.

Sales Associate at Anem's Mall Liberty (2010 – 2012)

• Delivered personalised product recommendations and consistently achieved sales targets in a fast-paced retail environment.

Content Creator at Freelance (Present)

TikTok, YouTube, Instagram, Facebook, Rumble

• Create and manage multi-platform content on visa procedures, international travel advice, and beginner language tutorials (English, Urdu, German, Finnish, Korean, Turkish, Chinese).
• Design and edit short-form video content using Canva, CapCut, and InShot, growing an engaged global audience through consistent posting and hashtag optimisation.

B.Com in Commerce – Punjab University

I.Com in Commerce – BISE Lahore

Matric in Science – BISE Lahore