Asif Azam
Senior Marketing & Business Development Professional
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About
Dynamic and results-driven Marketing & Media professional with over 15 years of experience in launching and revitalizing media channels, digital platforms, and consumer brands. Proven expertise in team leadership, corporate branding, public relations, and product launches across Pakistan. Strong track record of exceeding revenue targets, developing customer segmentation strategies, and executing integrated ATL & BTL campaigns.
Experience
Sr. Business Manager & Client Relations - Wild Grapes Digital & PR Agency
(2026-02)
- Generate leads through networking, referrals, LinkedIn, industry events, and outbound outreach.
- Present campaign proposals and creative ideas confidently to clients and stakeholders.
- Monitor digital media trends, influencer developments, and PR industry shifts.
- Ensure seamless campaign execution post-client onboarding.
- Maintain and develop relationships with journalists, influencers, and media professionals.
- Manage out-of-home (OOH) advertising segment for agency clients.
Sr. Manager - Marketing & Client Relations - Creative Junction Advertising Agency
(2024-12 - 2026-01)
- Built and maintained long-term client relationships, driving satisfaction, retention, and repeat business.
- Conducted regular review meetings to assess campaign performance and identify growth opportunities.
- Collaborated with creative and digital teams to align marketing plans with brand identity and ROI goals.
- Developed and managed barter and sponsorship deals adding commercial value to agency operations.
- Oversaw end-to-end execution of advertising, PR, and digital campaigns from concept to completion.
Regional Sales Manager (South) - Red Bee Media / Alpha Entertainment (Pvt) Ltd.
(2021-09 - 2024-10)
- Developed and executed sales strategies to drive advertising revenue for Aruj Entertainment & Film World TV channels.
- Created customized advertising packages including on-air commercials, branded content, and movie sponsorships.
- Collaborated with Media Research teams using tools like Media Logic, Kantar, and People Meters.
- Interpreted GRPs, TRPs, and audience share metrics to optimize campaign performance and client reporting.
Vice President - Marketing & Sales - Malaya United Films & Entertainment (Pvt) Ltd.
(2020-05 - 2021-07)
- Developed and implemented comprehensive marketing and sales strategies to drive platform growth and revenue.
- Led brand positioning, audience segmentation, and product-market fit strategies at executive level.
- Created content integration, product placement, and brand endorsement opportunities for advertisers.
- Managed annual marketing budgets with ROI-driven decision-making and performance accountability.
Head of Sales & Marketing - Hot FM 105 & Youth FM Radio Network
(2015-04 - 2018-06)
- Managed national sales operations, marketing communications, client servicing, and digital media integration.
- Developed campaigns to increase station listenership, brand recall, and audience engagement.
- Led national and regional sales teams to drive advertising sales, sponsorships, and branded content deals.
- Explored podcasting, branded content, and digital monetization strategies to diversify revenue.
Marketing Services Manager - Singer Pakistan Limited
(2013-02 - 2015-04)
- Designed and executed annual marketing plans aligned with corporate goals and product launch strategies.
- Led ATL and BTL campaigns at both regional and national levels.
- Managed relationships with advertising agencies, media houses, and PR partners.
- Organized press releases, influencer collaborations, product launch events, and CSR campaigns.
- Launched new product lines (Furniture and Water Purifiers) for the Pakistani market.
Sr. Manager - Business Development - Radioactive FM 96
(2010-10 - 2012-06)
Led business development initiatives and partnership strategies to expand station revenue and market presence.
Manager - Business Development - ARY Communications (Pvt) Ltd.
(2008-06 - 2010-10)
- Generated advertising and sponsorship revenue for ARY Kids & News channels through new business acquisition.
- Managed CAT deals, content integrations, and barter deals for on-air and digital platforms.
- Produced branded shows including Nick Roza Kushai, Spot the Bakra, and Back to School.
Manager - Sales & Marketing - Kawish Television Network (KTN Group)
(2007-10 - 2008-06)
Launched KTN News channel and drove revenue growth through effective sales tactics and market analysis.
Assistant Manager - Sales & Marketing - Jang Media Group
(2004-12 - 2007-10)
- Developed advertising opportunities in Jang magazines including product sampling, title cover branding, and advertorial support.
- Organized events, seminars, exhibitions, and client training sessions.
Education
Masters in Mass Communications - Advertising & PR - University of Karachi (2019)
MBA - Marketing & Sales - Preston University, Karachi (2005)
